6 Important Tips to Build Instagram Hashtag Strategy in 2021
Instagram has established a strong foundation for itself in the world of social media marketing. The use of hashtags inside it has allowed marketers to extend their social media reach without any major investment. Not just that, choosing the right Instagram hashtags helps brands improve visibility on the platform and maximize the impact of their social media marketing strategy. But, how does one create a solid Instagram hashtag strategy? We wanted to help by creating a standalone article on that. And here we are with the top tips to up your Instagram hashtag game in 2021. Let’s get started!
1. Conduct extensive Instagram hashtag strategy research
A strategy or a plan always begins with research. So, get your head down and conduct extensive research for the hashtags you can use for your brand. Most brands are concerned about the authenticity of the hashtags they use, i.e., whether or not the hashtags are applicable to an industry. The best way to resolve the issue is by conducting hashtag research across different social media platforms. Find out the hashtags your competitors and audience are using on the regular.
2. Shortlist popular industry-related hashtags
Hashtags make your posts gain more visibility on Instagram. But, not all hashtags will effectively help you do that. We highly recommend you check out the hashtags influencers are using while promoting your competitor’s products and services. The people that show interest in content with such hashtags will always come across your content. To check the popularity of the hashtags, all you have to do is type the hashtag into the caption editor. Instagram will show how many posts use that hashtag.
3. Nail the number and placement of the hashtags
Indeed, Instagram allows everyone to use up to 30 hashtags in a post. But, should you use all the 30 hashtags for every post? Well, a recent study by Social Insider shows that the use of hashtags has a massive impact on an Instagram post’s performance. The study claims that posts that have 7 to 30 hashtags (well-placed) generate the most engagement. Not just that, the performance of the post also depends on the profile size. In other words, Social Insider wants brands to follow profile-size-specific recommendations. We highly recommend you check out the study before create your Instagram hashtag strategy.
4. Make authentic and catchy hashtags
Hashtags aren’t only used to boost posts’ performance. They are also used as a tool to engage with the audience. When you create hashtags that are simple, authentic, and catchy, you automatically make them easy to remember. Short hashtags are not only easy to remember, but they also capture the audience’s attention. Come up with hashtags that are authentic to your brand. These will help you improve the brand’s recall value and increase the chances of going viral when it matters.
5. Make the captions look natural
This is a no-brainer. You no longer need to stack the hashtags when using them inside the captions. There is a better way to add hashtags to a post, and that’s by placing them naturally in a post. When you put all the 30 hashtags, one after another in the captions, your audience will never know which hashtags are important to your brand. Therefore, it is crucial that you use hashtags that are related to your brand first. Use the captions within the copy. Aim to add enough text to keep the hashtags hidden. Add line breaks to make the caption readable. Make sure you the important hashtags first and let the caption read as naturally as possible.
6. Balance the use of popular and category-related hashtags
You don’t just want to keep using the popular hashtags. Indeed, the popular hashtags can give you a wider reach. But, they also come with a lot more competition. Here’s what you should do: use both popular and niche-specific hashtags. While popular hashtags will help you drive post visibility, niche-related hashtags will engage the audience relevant to your brand.
So, what do you think about these tips to build an impactful Instagram hashtag strategy? We believe that these tips can set your course in the right direction and create a foundation for the upcoming Instagram marketing strategies. Readers are highly recommended to stay organized and rely on insights to figure out the performance of the chosen hashtags. Keep researching as more and more industry-related hashtags make their way into Instagram. Need help to develop a successful Instagram hashtag strategy in 2021? Always remember we are just a phone call away. Connect with our friendly Instagram marketers to get started today. Don’t forget to check out other informative posts on the blog!