7 Ways to Relax and Stay Consistent with Instagram in 2021
Instagram marketing works best when you don’t stress. And the #1 way to not stress is to stay consistent with your strategy. Consistency and discipline will help you put in thought and consideration while drafting an Instagram marketing strategy and schedule. Therefore, it is crucial that you learn how to achieve consistency and steady growth for your Instagram page. We will share some of the best ways to stay consistent with Instagram marketing. So, stay with us till the very end!
1. Realize that good things take time
Relax. It’s going to be fine since you are moving forward with a plan in hand. Instagram marketing works when you have a plan and ideas, and not when you stress out all the time. Moreover, it’s great fun to use a social media platform to generate awareness and more business for yourself. Indeed, you’d want to be professional with what you do on Instagram. But, that will only happen when you have everything planned in advance. So, let’s relax and plan our way in, shall we?
2. Know your audience and what they want
Spend time to know your ideal buyer persona or audience. These are the people you would want to create content for. You might have to conduct extensive audience research to understand your potential customer’s pain points, interests, demographics, age, preferences, and more. Moreover, you will want to check out your competitors’ pages as well. Find out the kind of content that gets the most engagement from followers. We suggest you create an Instagram strategy that revolves around the needs and wants of your target audience. This will also help you gain more followers.
3. Generate and shortlist content ideas
The next step is to brainstorm content ideas for your page. Most successful Instagrammers publish posts around three to five topics. You can decide the topics as per your industry. The topics will decide the theme for your Instagram page. Once you decide the topics, it will become easier to know what to post and create a posting schedule. Competitors’ research will help you decide the topics as well. We suggest you brainstorm the ideas with your team and regularly ask for feedback from your audience. Most importantly, create a list of ideas and keep adding more topics.
4. Create an exclusive grid layout
Instagram grid layout is important as it helps you create a solid first impression of your brand and gain more followers. The grid layout also helps you determine how you want to position the posts in your Instagram feed. The idea here is to develop a posting pattern that makes your page look outstanding. You will also have to develop the post theme as it will help shape the overall page theme or pattern. Along with that, you should figure out how you will post throughout the week.
5. Make a post publishing schedule
By now, you know what to post and the pattern you want to follow for your page. It’s time you work on staying consistent with publishing the posts throughout the week. The only way to stay consistent with Instagram marketing is by creating a weekly schedule. Figure out how many times a week you want to post. Once you have clear weekly goals, it will become easier to manage social media marketing. Also, don’t push yourself too much. Create a small goal and be consistent.
6. Batch create posts in advance
Batch create to stay consistent with Instagram marketing. You can create the posts well in advance and post them using a social media post scheduler. When you have a bunch of posts ready to go live, you won’t have to rush at the last minute. And batch content production isn’t difficult. All you have to do is sit down and create the posts. Prepare a bunch of quotes if you are posting the quote posts; create a bunch of videos to share video posts consistently. You get the drift.
7. Get professional help
Okay, we understand it’s not that easy. Instagram marketing is like adding another business operation to your already busy schedule. If you happen to be very busy, you can always take professional help and put your social media marketing on point. Make sure the professional you hire has worked with similar brands in the past and has an excellent portfolio to show.
Planning is essential, especially when you have a set goal to achieve on Instagram. We are certain that the tips and tactics mentioned above will help you develop consistency with your approach. Moreover, it will allow you to grow your Instagram page without stressing over it. Let us know in the comments the tips that made the most sense to you. Don’t forget to check out other informative posts on the blog!