9 Tips to Create a Dazzling Instagram Bio in 2021
What does one look at upon landing on your Instagram page? It’s the Instagram bio! It is imperative that you create a high-quality and attention-grabbing Instagram bio that helps the audience learn more about your business. The Instagram bio helps showcase the brand’s personality and persuade people to follow your page. Therefore, it is crucial that you follow the right tips to create a persuasive and highly effective Instagram bio. To help you with that, we have shared nine killer tips that you should implement straight away. Let’s get started!
1. Upload a clear profile picture
This is the first thing people look at on your Instagram bio. So, use a high-quality picture. We recommend you put your brand logo as the profile picture. The idea is to use a symbol or face that is easily identifiable with your brand. It should be easy for the audience to recognize your brand from the profile picture itself.
2. Use primary target keywords
You can use the primary target keywords when you create an Instagram bio. The ‘Name’ and ‘Bio’ fields should be drafted so that you can add the primary keywords or your company name. However, the bio should always sound natural. Since people search by company name on Instagram, we highly recommend using the name and relevant keywords in the bio. This will also help your page rank well in searched.
3. Reflect brand personality in bio
We suggest you create an Instagram bio to reflect your brand personality. Thankfully, there are so many ways to do it. You can share your skills and experience, hobbies, interests, goals, missions, and so much more. Moreover, you can add a touch of humor and make the bio fun to read! The audience will dig that and follow your page instantly.
4. Add emojis
Emojis, memes, and GIFs make the language of the internet generation. Why not use them to make your account fit in? While you cannot use memes and GIFs in the bio, you can always add quirky emojis to stand out. Use emojis as line breaks or turn a few words into emojis. However, you should use a combination of text and emojis.
5. Use hashtags
Hashtags allow your Instagram account to stay discoverable. Branded hashtags and hashtags relevant to your industry make it easier to drive engagement and create a community around your brand. Clearly mention your branded hashtag and promote it on the posts as well. The branded hashtag itself will help your brand reach a massive following.
6. Add calls to action
It is a given that you want people to follow you once they land on your page. But, there’s so much more you can achieve with your bio if you just add a few calls to action. Create an Instagram bio ask people to visit your website to enjoy discounts, join an event, participate in a contest, and more.
7. Use spacing and line breaks
If you have a lot of information to share in the bio, we suggest using line spaces and line breaks. The bio becomes much easier to read and understand when you write it in a bullet format and with equal spacing. If Instagram doesn’t allow you to break the line, write the bio in Word and paste it on the ‘Bio’ field.
8. Add website URL properly
There’s nothing better than driving people from Instagram to your business website. Instagram allows users to put the link to their website or website URL to drive traffic. More often than not, people add the link to their website’s homepage. But, you can also add links to a landing page, blog post, or contact page. Just make sure the link is not very long. Use a link shortener if you have to.
9. Instagram stories highlights
It’s not possible for your followers to look at all the Stories you have uploaded. Therefore, we suggest you use the highlights feature and save the important stories in them. Create the highlights carefully, though. You can create highlights for upcoming events, past events, products, testimonials, behind the scenes, polls, and more.
Indeed, several elements determine the effectiveness of an Instagram bio. As you read above, these elements need to be played with to create a high-quality bio. To be frank, you don’t need to stick with the norm. Give your Instagram a whole new look! It will need quite a bit of experimenting. But, it’s all worth it. How are you going to play with your Instagram bio? Let us know in the comments. Don’t forget to check out other informative posts on the blog!