7 Strong Tips for Successful Blogging on Instagram!
Instagram is an incredibly powerful tool for bloggers. Unfortunately, most bloggers don’t realize how easily they can build a successful blog and drive traffic to it through Instagram. From branding to traffic acquisition, Instagram is the tool bloggers should rely on all the time. In this post, we are going to share tips that will help bloggers grow on Instagram and consequently help their blog blow up! We firmly believe that blogging on Instagram can help grow a community around personal brands and build an audience of loyal fans and readers. Here’s how you can do it.
1. Create a solid Instagram account
That’s where you start. To grow your Instagram account for blogging, you should know precisely what you will do on your page. You must understand why you are on Instagram, or the platform won’t function for your set goals. The reason will give you clarity on the type of content you should create. You will have to decide what you will post about and make sure the posts are for your ideal reader. Most importantly, you should never try to copy other successful accounts. Conduct competitor analysis to find out what works for them and try doing things better.
2. Stick to your blogging niche
It’s is crucial that you stick to your blogging niche while you develop an Instagram strategy. What’s your blogging niche? This question will automatically answer most of the questions about content creation. Not just that, it will help you develop better images and use proper hashtags. The idea is to stay true to your target audience while blogging on Instagram. You are trying to position yourself as an expert in that particular niche. We suggest you take time out to think wisely and pick a niche that you can stick to for the long run.
3. Develop a blog promotion strategy
What is your blog promotion strategy? Since you are trying to drive traffic to your blog, you must develop an Instagram marketing strategy that helps achieve the goal. Begin with the Instagram bio. Write an excellent Instagram bio by mentioning who you are and what people can find on your page. Add a clickable link to your blog. Make sure you create a branded hashtag and add it to the bio. Branded hashtags will be unique to your brand. Also, start using Stories as a crucial part of your blogging on Instagram strategy.
4. Speak to your audience
Nothing’s more important than your target audience on Instagram. It’s your target audience that will push you to be consistent and relevant with your posts. Lead with value. You will want to create content that speaks to your audience and helps solve their problems. Indeed, you can conduct competitor analysis to find out the kind of content that speaks to your audience. But, we highly recommend asking your target audience what they would like to consume on your page.
5. Create a hashtag strategy
You should underestimate the power of hashtags. We already mentioned how branded hashtags work. Along with them, you must try coming up with good hashtags. Hashtags help make your content discoverable. They will improve your content’s visibility and help more people find it on their feed. Since you can use up to 30 hashtags on a post, we suggest using all of them. However, make sure the hashtags you use are relevant to your niche and post.
6. Nail the CTA on each post
Don’t forget why you are blogging on Instagram. You should never let go of the goal of driving more people to your blog website. To achieve that, start using CTAs on your posts as well as the Instagram bio. CTA or Call-to-Action are terms that encourage people to take action. You should always add a CTA to the post to make sure readers land on your site once they are done consuming content on Instagram.
7. Network on Instagram
Lastly, spend some time on Instagram every day to grow your reach. You can do that by networking with brands and people in your niche. Collaborate often and let people know that you are a pro. Engage with your audience on a regular by liking and replying to their comments and DMs. Follow other bloggers and add value to their content through the comment section.
There you have it. We believe blogging on Instagram is very much similar to blogging on a website. The only difference is that while you wait for readers to land on your blog, you are taking the content to the readers. We suggest you follow the tips mentioned above for blogging on Instagram and create a solid page. Loved reading this post? Don’t forget to check out other informative posts on the blog!