How to Find Your Target Audience on Instagram in 2021?
Your Instagram page isn’t useful if it doesn’t hit or engage with the right people on the platform. To get that right, you must invest in Instagram target audience research. And it makes sense if you think about it – you can produce great content only when you know what your audience likes to consume. The Instagram post captions will only work when you know the kind of language and tone your audience finds relatable. Most importantly, you will need to know the right time to post each content! All this is only possible if you know your target audience inside out. So, how can you find your target audience on Instagram?
1. Check customer profiles
You might already have a buyer persona to target on Instagram. That’d be possible if you have been running a business for a long time. It’s the ideal customer that you will want to market your products to. Defining the ideal Instagram audience requires one to figure out how the typical customer looks like. To know the answer, you need to ask yourself questions like ‘what am I selling?’, ‘who is the product for?’, ‘what is the audience looking for?’, ‘what are the ways to attract the audience?’
2. Analyze Instagram demographic
Instagram happens to provide information regarding the demographic you were successful in attracting to your page. All you have to do is go to ‘Insights’ on your Instagram application and click on ‘Audience.’ It will show the most fundamental statistics about your audience, which will help you further shape your target audience on Instagram. This is an effective way as you will get to know who already follows you.
3. Closely look at your followers
Stalk them a little on Instagram. That’s an excellent way to find out what your followers are into. No, you don’t have to stalk them. Just visit the accounts of people that have recently liked or commented on your post. Check out what they are posting or talking about on their page. You will want to note the hashtags, captions, and the language they like using on their posts. You might want to use them on your posts as well.
4. Know your new followers
Don’t waste time smiling when you get a new follower. Connect with that new follower ASAP. Send your new followers a DM to thank them for following you. Not just that, ask them a simple but intriguing question to trigger a response. And you don’t need to limit yourself to new followers only. You can apply this tactic when somebody interacts with your posts. However, you should keep the message casual and relaxed.
5. Invest in competitor research
Competition is vital on Instagram as it pushes you to produce better content and build a large audience. You can also refine your target audience on Instagram by checking the content your competitors are posting. Now, take note of the content that is generating the most engagement on their pages. Obviously, the posts that are appreciated by the audience have more engagement. Create similar content for your page as well. Besides that, you can follow your competitor’s followers to engage with their accounts. Like and comment on their posts, and you will be surprised by the number of people that will follow your page back.
6. Ask your Instagram audience
Don’t be shy and ask your Instagram audience what it wants! And you don’t even have to DM each follower to know that. Just create a story or post and let it show up on their feed. Allow your followers to speak freely and tell you what they want to see on your page. You can also use this tactic on every post. End the captions with a question, and watch the comment section fill up with suggestions!
7. Run Instagram polls
Another effective way to know your target audience on Instagram is by using Instagram polls. You can use Instagram polls on stories to figure out whether or not you are in the right direction. In this, you will ask a question and give your audience two options to choose from. It is one of the most interactive ways to engage your audience. Instagram poll is a great tool to conduct user research. It can also help your shape your upcoming Instagram content strategy.
Finally, always be ready to make changes to your Instagram strategy. You need to figure out what is working and eliminate everything else. Then try replicating the success. Once you find the people that are genuinely engaged with your content, life will become easier for you. At the same time, your page will open to countless opportunities to interact with similar audiences. Loved reading this post? Don’t forget to check out other informative posts on the blog!