6 Easy Steps to Create an Instagram Content Strategy in 2022!
If there’s one thing that’s a constant on this blog, it is the learning that one should never approach social media marketing without a well-thought-out strategy. Indeed, anyone can create an Instagram account. But, you will need to strategize to achieve something useful with the account. Since Instagram is a highly visual-oriented social media platform, creating a content strategy is of extreme importance. So, how do you create a successful Instagram content strategy? Let’s find out!
Step 1. Audit your existing Instagram profile
It is the most important part of the process. You should know where you stand to get to where you intend. To get a clear picture of your existing Instagram account, you must conduct a thorough audit. Start with the profile or bio. Is it informative enough for your audience to engage with your page? Does the bio attract your ideal audience? We have created a standalone piece on perfecting the Instagram bio. So, check that out!
Then switch to audit page content. Does the content educate, entertain, or inspire your audience? Is there enough variety in your content? What does the content make your brand look like? Lastly, figure out what you want to achieve through Instagram marketing. You should recalibrate your Instagram marketing goals before creating a content strategy. After all, the goals will drive the content production and marketing campaigns.
Step 2. Create Instagram content theme
Next, you will want to create a content theme. Instagram is a visual platform where your content reflects your brand image and personality. Therefore, you should come up with a content theme that your audience can easily associate with your brand. Think of the colors, format, filters, and fonts you will use in each post. Your captions should have a tone that makes your brand speak. Most importantly, you will want to figure out if you’ll post single images, carousel posts, videos, Reels, IGTV videos, Stories, or go live!
Step 3. Essential pillars of content marketing
There are three stages of every buyer journey – 1) Awareness, 2) Consideration, and 3) Decision. And to convince the potential buyers across the three stages, you will need to prepare content. When it comes to creating an Instagram content strategy, you should focus on four essential pillars of content marketing. You should either entertain, educate, convince or inspire the prospects through content.
For entertainment, you can create content that encourages competition. You can conduct games, quizzes, and contests. You can even create branded videos! Content like blog articles, press releases, statistics and reports, and infographics help educate the buyers.
Want to convince the buyers to purchase your products? Double down on content like e-news, checklists, case studies, price guides, and conduct webinars. Finally, you can inspire the audience through celebrity endorsements, community forums, and reviews/ratings.
Step 4. Take help from a content calendar
An Instagram content strategy will only work for your brand if you keep it organized. By now, you have decided on your content theme and the type of content you should post. It’s time to organize this information with the help of a content calendar. It is crucial to create a content calendar as it helps you visualize your content and schedule your future posts.
- Decide the post frequency. We suggest you begin with three posts a week and then ramp up the content production to meet your goal of daily posts.
- Always schedule your posts in advance. Most importantly, schedule them when your followers are most active on Instagram. How can you know that? Just go through Instagram Analytics on your account!
- Figure out the automated scheduling tool for your account. There are a dozen of trustworthy social media management tools available on the Internet. We suggest you use highly reputed tools like Later, Buffer, Planoly, and Hootsuite.
Step 5. Invest in content marketing
Figure out how the Instagram algorithm works. Growth strategies are of such importance that you will not be able to move an inch on Instagram without them. For instance, the algorithm shows the post to only 1-2 percent of your followers when you post on Instagram. This is ridiculous, given how much work is put into creating each post. To make the most out of your Instagram content –
- Invest in influencer marketing and broaden your core audience
- Cross-promote your Instagram content to other social media platforms
- Keep running exciting contests and giveaways as they can boost your Instagram followers
- Set a budget for Instagram ads for each week
Step 6. Monitor Instagram content strategy performance
Finally, spend time every week to monitor your Instagram content strategy performance. This is a critical part of any Instagram content strategy development. The insights will help you develop a better strategy, content, and achieve your set goals quickly. We highly recommend you monitor KPIs like followers growth, followers demographic, engagement rate, clickthrough rate, feed post insights, stories insights, and more.