What Should You Expect from Instagram Trends in 2022?
Instagram has evolved significantly over the last decade to become the powerful social media platform it is today. And to everybody’s surprise, the platform doesn’t cease to improve! It always comes up with new features and algorithms – luring its user base to use the app more, and more, and more. But, what should you expect from Instagram trends in 2022? We’ll try to discuss features and trends that will be a highlight in 2022. Will Instagram retain its massive active users worldwide? Will it become an even more profitable tool to grow businesses? Let’s find out!
1. More brands will go live
When COVID-19 hit the world in 2020-21, brands on Instagram chose Instagram Live as the most influential tool to stay connected with their audience and keep their businesses afloat. Sure, Instagram Live wasn’t a new feature.
But, brands discovered ways to use the feature more profitably. Now with Live Badges, you can have two-way conversations and get support from your viewers!
Live Badges allow people to monetize their Instagram account. It is crucial for content creators to have substantial funding to keep producing high-quality content. Live Badges help create a strong business-audience connection and allow viewers to fund you at the same time.
Viewers can purchase the badges that are available for as low as $0.99! We can expect a full-fledged launch of this important feature in 2022. At the time of writing, it is only available in countries like the US, France, Brazil, Germany, UK, Italy, Turkey, Spain, and Mexico.
2. Improved Instagram Shopping
Instagram Shopping was such a rage in 2021! This brand-new Instagram feature took the brands by surprise and made them recalibrate their Instagram marketing strategies. Not to mention how important the platform was to buyers way before Instagram Shopping came into being.
But with Instagram Shopping, buyers are now able to make better purchasing decisions. The high-quality photos and zoom-in feature helps users to look at the products closely than ever and figure out how they will look in real life. Earlier, buyers had to click on the official link in the bio or DM the page owner to send them the products.
Instagram has eliminated the hassle successfully with Instagram Shopping. As a major Instagram trend in 2022, you can expect it to come up with features that allow businesses to shorten the buyer journey and double down on instant gratification.
3. IGTV = YouTube?
Bored with YouTube? Switch to IGTV! For creators, IGTV has opened a new door to improve content exposure on the Internet. Instagram, with the help of IGTV, allows users to upload videos up to 60 minutes long. That’s one reason why brands consider IGTV in their video marketing strategies.
In 2022, one can expect IGTV to compete with YouTube for supremacy. Brands will have a tough time choosing the right video marketing channel for their content. We believe that IGTV does well with videos like tutorials and explainer videos, as these are some of the most shareable content on the platform.
If you are wondering how you can leverage IGTV in 2022, you should check out channels like National Geographic, BBC News, Buzzfeed, So Yummy, NASA, and others on it.
4. Reels will become more powerful
How can we ever not mention Reels in a conversation about Instagram? 2021 was such a successful year for Reels. Inspired by TikTok’s exponential growth, Instagram launched this successful feature and enabled its users to attract a wider audience through short, engaging, and highly converting videos.
Reels has helped Instagram increase its user base, primarily teenagers, as Reels opened the window to create fun and exciting content on the platform. Although the feature isn’t available worldwide, you can expect Instagram to aim for global domination in 2022 in the short-video format. Moreover, you should expect it to add more features to make short videos even more fun to watch.
5. One-stop service social platform
Instagram is competing with Facebook to become the biggest social media platform to date. Not just that, it aims to become the most complete social media platform as well. And this is very likely to happen given how the new generation of users favor fun platforms like TikTok, Instagram, Twitter more than Facebook.
Some Instagram trends in 2022 will aim to push Instagram from a photo or video-sharing platform to a one-stop service social platform that allows sharing pictures, videos, live streaming, shopping, and more.
2022 will be a milestone year for Instagram, and all eyes will be on how it overcomes the challenges of being more business-friendly. At the same time, it will become more challenging for users, especially creators, to keep up with the algorithm and feature updates. Regardless, the changes will be useful to you. That’s something you can take for granted in the upcoming Instagram trends in 2022. Loved reading this post? Don’t forget to check out other informative posts on the blog!