How to Use Instagram Profile Inside Sales Funnel in 2022?
Instagram is a popular and important marketing tool that brands should leverage to the maximum potential. Most brands are now realizing the importance of using Instagram profile inside sales funnels to boost conversions. Indeed, building a sales funnel takes time and effort.
But the process becomes much easier when you include marketing channels and platforms that are already existing authority. Instagram is one such channel that will help you build an effective sales funnel. But, how does it work?
To effectively use your Instagram profile inside sales funnels, you will have to learn how it functions in the three main stages of any sales funnel – 1) Awareness, 2) Interest, and 3) Action. In this post, we will focus on using Instagram across these three stages and improve sales funnel performance. Let’s get started!
1. Using Instagram in the top stage of the funnel
Objective: Introducing your brand and products to a customer
The top of the funnel is extremely important since it’s the first time customers are getting to know you. We suggest you start using Instagram Stories to make the most of this stage. But, why Instagram Stories? It is an effective online marketing channel as you can add clickable links within it.
The ‘Swipe Up’ feature in Instagram Stories makes it easier for brands to generate direct referral traffic from the social media platform. The best thing about Instagram Stories is that if you create high-quality ads, you will generate highly targeted traffic as well. In other words, it will be easier for you to convert the generated referral traffic.
However, you will need to have at least 10,000 followers on your business account to access the ‘Swipe Up’ feature in Stories. Not just that, you will have to make sure your brand account is also a verified one.
But does that mean you should use Stories just to sell products? Well, that’s the recipe to lose followers left and right. Indeed, you must use Stories to sell products. But, you shouldn’t only focus on that. Use creative ideas and elements to maximize Stories performance. Build engaging Stories to grab your followers’ attention.
2. Using Instagram in the middle of the funnel
Objective: Making customers feel interested or curious to know more about your brand
Middle-of-the-funnel has one crucial task. It bridges the top and bottom-stage of the funnel. The content for the middle of the funnel is essential to help customers make a decision. The customer, after consuming the content, will decide whether it wants to purchase your products or not. Using Instagram profiles inside sales funnels also helps inform potential customers about your products and brand.
So, what kind of content should you produce to nail this crucial stage of the funnel? We suggest you double down on social proof and related content types. Social proof that is easily verifiable via Instagram can push your potential customers to make a purchase. All you have to do is curate content in a creative and engaging way by involving your existing customers.
Real-life product reviews from loyal customers will help you build a strong community. It will further help establish a highly effective middle of the sales funnel. However, we suggest you ask for permission before reusing your customers’ content. The best way to do this is by asking customers to submit their posts and reviews through an online contest. Reward the best entries and showcase them on your website and social media platforms!
3. Using Instagram at the bottom of the funnel
Objective: Making customers add the product to the cart and make a purchase
Finally, we are at the bottom of the funnel. This part of the funnel is what makes the most difference. After all, it is where conversions happen. To help you understand how an Instagram profile works in this stage of the funnel, we will take the help of retargeting.
Did you ever notice how you start getting ads on social media channels of a brand or site you visited recently? This is what we call retargeting in marketing terms. People that visit your site, show interest in your products, but do not make a purchase can be retargeted on Instagram and other social media platforms.
Instagram isn’t just for posting cute cat videos. It is a powerful online marketing tool that can deliver skyrocketed growth for your business when used to perfection. We hope this piece of content helped you learn how Instagram can help build a high-quality and effective sales funnel. Were you using Instagram profile insides sales funnels? Let us know how it was working for you. Don’t forget to check out other informative posts on the blog!