7 Reasons Why You Should Be Investing in Facebook Ads for Local Businesses in 2022!
Facebook advertising has significantly helped local businesses build their brand. It has allowed them to reach out to potential customers through its never-ending list of features and marketing benefits. One of the most overlooked benefits of Facebook marketing is its simplicity. Facebook wants its advertising platform to rank high on simplicity without compromising on usefulness. It is effortless to create Facebook ads and learn how it works. That’s the reason most small local businesses are leaping to run Facebook ads independently. Indeed, it is a positive sign. Here are the advantages of running Facebook ads for local businesses in 2022.
1. Your audience is on Facebook
Facebook’s online user base – over 2.8 billion people! This is, by far, the most extensive online user base, which is even bigger than the Chinese population. It receives a mind-numbing 22 billion ad clicks every year, making it one of the most successful social media advertising platforms for businesses worldwide. All this makes it the largest advertising opportunity for all businesses, irrespective of their size and budget. If you have an audience to target for your marketing campaigns, you will probably find it on Facebook.
2. Build significant brand engagement
A considerable percentage of what makes any business successful online is how it interacts with people and prospects on their business pages, website, or forums. Most brands realize the importance of user engagement and use Facebook advertising to generate and build user engagement. Garnering a significant number of likes, comments, shares, and other interactions on your advertising content, is a clear sign that people find your brand relatable and the content valuable. Couple all this with some serious social media management, and you will dramatically improve your Facebook marketing campaign’s engagement rate.
3. Get cost-effective online traction
Why should businesses invest in any kind of online marketing? It helps them drive significant traffic to their business website and allows them to achieve their business goals. The cost of getting all this done is relatively cheap on Facebook. Comparing it to other marketing channels available on the Internet, you can set a lower budget and still get the amount of engagement and organic activity on Facebook. You will be surprised to know what spending $5 on Facebook can do for your local business.
4. Test and learn to make decisions
Analytics on the Facebook advertising platform makes marketing easier for every marketer and business owner. You get a ton of information about your business page and the marketing campaigns you have run for it. Although Facebook Analytics is discontinued, you can still give the guesswork some rest. Use tools like Hootsuite Analytics to make everything you do on Facebook quantifiable and well-presented in charts and graphs. The best way to get better at Facebook advertising is by running A/B tests. Learning from what works and what doesn’t will help you make better Facebook marketing decisions in the future. Try different ad copies, images, headlines, and targeting to see what works and what doesn’t. This will set you up for significant success in 2022.
5. Exceptional precision targeting
As we mentioned earlier, the chances of you finding your target audience on Facebook are high. But, to make the most of Facebook advertising, you will have to target your potential customer in the most accurate way possible. Well, there’s nothing to worry about here since Facebook’s advertising platform has one of the most advanced targeting features. Marketers on Facebook have tons of targeting options like behavior, interest, language, location, demographics, and more to get their ads seen by a specific group of people.
6. Run revenue-boosting remarketing
Remarketing campaigns can take your business to the next level. To explain remarketing in a sentence, all you need to know is that it helps you reach out to the people interested in your products or services but refuse to make a purchase or hire. You can create Facebook ad campaigns specifically for such people and drive them back to your website! This has worked like magic for most local businesses and can help you too.
7. Build email list/drive traffic to a blog
There is no substitute for creating high-quality content and pushing out more and more valuable stuff regularly. But what if nobody even knows that you are creating content? Yup, that’s precisely where Facebook marketing can help you out. You can run Facebook ads to drive relevant traffic to your content and make your target audience enter your online sales funnel. Create top-notch gated content and use it to build your email list. We insist on building an email list for your local business because an email address is the most reliable piece of user information that you can have. You can send regular updates to the people who have signed up for your newsletter and improve sales throughout the year.
Facebook marketing is only going to get better. With new technologies like AR and VR making their space in the marketing world, Facebook will keep evolving to match the modern trends. Having said that, local business owners must get started with Facebook advertising today as competition to get some newsfeed real estate will only get fierce with time.