Top 5 Hacks for Generating Authoritative Content Online in 2022!
Before heading on to sharing the top ways to generate authority content, let’s set a few things straight. People are comfortable doing business with people they completely trust. The only way to gain your audience’s trust is by putting yourself out there every day, creating more content that provides your brand a personality, and making sure every piece of content produced provides the audience with rich and valuable insights that make their lives easier. With that said, let’s discuss the top five ways you can generate authoritative content online in 2022.
1. Choose niche topics after thorough research
Building authority in any niche requires you to create in-depth content backed by sound research. Believe us; it is a tough job for someone trying to focus on ten different topics in one post. Also, if you are just starting with content creation in the niche, the chances are that you know nothing about it in the first place.
Sam Ovens, running a seven-figure training program for online consultants, suggests that most new business owners tend to make the common mistake of covering almost everything in one single piece of content. However, the smarter route to create online authority is by choosing a niche and picking narrow topics to create separate posts on all of them.
Let’s say you are in the fitness business and want to create content on that. First, narrow it down to weight training, endurance training, yoga, or aerobics, and so on. Then break them down into smaller segments and create content on them. You get the drift. You can always use the tool AskThePublic to generate great content ideas if you are out of ideas.
2. Never underestimate your competition
But, before you start creating content, you get to know what your competitors are up to. That means you have got to spend time researching your potential competitors! To do that, you can follow this simple step-by-step method:
- Identify the most popular blogs and channels in your niche using BuzzSumo
- Subscribe to the email list of all these top blogs
- Use Facebook to get to know more about the audience interests and demographics
- Open all these competitor’s Facebook Pages and see what kind of post gets more engagement
Now that you know what your competitors are doing in the market, you can easily go on and build better content.
3. Keep your visitors engaged with visually pleasing content
Another way to generate authoritative content online is by adding visually appealing elements. Videos and pictures are known to improve the posts’ engagement rate, which you should not miss out on. Wondering why? Science says people only retain 10% of the information when they hear it and retain 65% of the information when they see it! Now you know why. Social Media Examiner, a leading social media marketing blog, claims that more than 74% of marketers use visual assets. And surprisingly, it is more than blogs (68%) and videos (60%). So, what can you add to your post to make it more appealing?
- Custom Images
There are many free online sites like Canva and Snapa that can help you with visual content creation. You may also hire professionals to amp the quality of production.
4. Leverage expert quotes and claims to gain more trust
This is one of the quickest ways to establish authority and credibility online. When you mention the quotes and sayings of other experts in the niche, you are simply borrowing their credibility to make you look like a trustworthy online brand. How can you do that effectively?
First, find the most popular blogs online using a simple Google search using popular niche keywords. Then open any popular blog post and mention it when publishing your blog post content online. Voila!
Another way you can do this is by looking out for the books popular in your niche and note down the author’s name. Make a Google search to find the quotes by the author and use that in your content.
5. Double down on long-form content
Your audience deserves the best. While short content might seem easy to consume and can give you that quick burst of happiness when you see people engaging with it, long-form content is the real deal if you are up for the long haul.
When provided with eBooks, whitepapers, guides, and use cases, the audience can understand a topic with much in-depth analysis. This helps you position yourself as a thought leader and will help you generate more and more leads in the future.
Here’s a pro tip for every one of you: Always add your own opinion whenever you end a piece of content. We have shared so many ways to generate content that establishes you as an authority in your niche. Well, we have just scratched the surface. Another piece of advice we would like to give you is to follow what the leaders are already doing with their content. Their proven success stories have a lot to learn from.