10 Killer Tips to Stay Competitive with Paid Search Advertising!
Regardless of where you are in your entrepreneurial journey, you should consistently generate more and more online visibility for your brand. We believe that paid search advertising is one marketing channel that can help you in your quest. However, only a properly managed and executed paid search campaign will generate the desired results. Stay with us as we share some of the best tactics to ensure positive ROI with Paid Search.
1. Use automated bid strategies
Since bidding is a major factor that determines ad placement, you should focus on getting it right. As a newbie, you shouldn’t play with it as bid adjustment can become time-consuming. Use automated bid strategies as they can help optimize your keywords to match the set goal.
2. Double-check campaign settings
Never overlook settings like networks (search network), locations to serve ads, campaign budget, start/end dates (schedule), as these can make or break your campaign. We suggest you double-check them to prevent the monthly paid search advertising budget from premature exhaustion.
3. Brace for voice search
Voice search is the next big thing that is already showing great promise. Although you might not be getting a significant number of voice searches at the moment, it is crucial that you position yourself as an early adopter of the trend. It is a massive opportunity to edge past the competition in 2021 and beyond.
4. Use responsive text ads
Ad copywriting isn’t easy as it seems. It is precisely where ‘art meets science’ to make paid search advertising work. Indeed, a skillful ad copywriter can do the job for you. But, you can also rely on responsive ad formats to create ads with the best combination of headlines and ad descriptions – helping generate better CTR.
5. Add negative keywords across search account
Negative keywords are search terms that are irrelevant to your business. You must create a comprehensive list of negative keywords and add them to your search account. We highly recommend you layer phrase match negative keywords at the account level, as adding them to individual ad groups can be exhausting.
6. Reevaluate reporting
Shortlist your essential PPC key metrics and make sure you reevaluate the paid search advertising reports. Check whether or not the data being used is actionable. Find out if you should consider adding new metrics to help make better campaign decisions. Go through the ‘Overview’ pages on Microsoft Ads and Google Ads to get help.
7. Create dynamic search ads
Dynamic search ads allow you to leverage Google’s algorithm to get the best out of its ad creation tool. These are essentially ‘smart’ ads that look for the most used keywords on your site and optimize your ad accordingly. Your potential customers will land on the most appropriate landing page and improve your campaign’s performance.
8. Split test (like your life depends on it)
Split test or A/B tests allow one to deploy the best performing combination of different elements. From creatives to copy to target audience to budget, you can split test everything. Use the data and implement changes to make your campaign perform better.
9. Generate a better quality score
Quality score is a major factor one should consider when drafting a paid search advertising or PPC ad campaign. It is the score that shows how well your ads and landing pages perform for conversion. A high-quality score allows one to use the ad budget more efficiently. Always aim to get a higher quality score and introduce changes accordingly.
10. Schedule the ads for better impact
Indeed, small business owners need to become the jack of all trades. But, it’s better to automate PPC ads using ad scheduling features. With ad scheduling, you can pause your ads for certain days or hours of a day. This helps you save money and run the campaign precisely when the chances of conversion are high.
There you have it. You can easily position your paid search advertising and PPC campaigns for success by following the tips mentioned above. These will help eliminate potential common mistakes beginners make when experimenting with paid search. Which mistakes were you making all this time? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!
7 Reasons Why You Should Be Investing in Facebook Ads for Local Businesses in 2022!
Facebook advertising has significantly helped local businesses build their brand. It has allowed them to reach out to potential customers through its never-ending list of features and marketing benefits. One of the most overlooked benefits of Facebook marketing is its simplicity. Facebook wants its advertising platform to rank high on simplicity without compromising on usefulness. It is effortless to create Facebook ads and learn how it works. That’s the reason most small local businesses are leaping to run Facebook ads independently. Indeed, it is a positive sign. Here are the advantages of running Facebook ads for local businesses in 2022.
1. Your audience is on Facebook
Facebook’s online user base – over 2.8 billion people! This is, by far, the most extensive online user base, which is even bigger than the Chinese population. It receives a mind-numbing 22 billion ad clicks every year, making it one of the most successful social media advertising platforms for businesses worldwide. All this makes it the largest advertising opportunity for all businesses, irrespective of their size and budget. If you have an audience to target for your marketing campaigns, you will probably find it on Facebook.
2. Build significant brand engagement
A considerable percentage of what makes any business successful online is how it interacts with people and prospects on their business pages, website, or forums. Most brands realize the importance of user engagement and use Facebook advertising to generate and build user engagement. Garnering a significant number of likes, comments, shares, and other interactions on your advertising content, is a clear sign that people find your brand relatable and the content valuable. Couple all this with some serious social media management, and you will dramatically improve your Facebook marketing campaign’s engagement rate.
3. Get cost-effective online traction
Why should businesses invest in any kind of online marketing? It helps them drive significant traffic to their business website and allows them to achieve their business goals. The cost of getting all this done is relatively cheap on Facebook. Comparing it to other marketing channels available on the Internet, you can set a lower budget and still get the amount of engagement and organic activity on Facebook. You will be surprised to know what spending $5 on Facebook can do for your local business.
4. Test and learn to make decisions
Analytics on the Facebook advertising platform makes marketing easier for every marketer and business owner. You get a ton of information about your business page and the marketing campaigns you have run for it. Although Facebook Analytics is discontinued, you can still give the guesswork some rest. Use tools like Hootsuite Analytics to make everything you do on Facebook quantifiable and well-presented in charts and graphs. The best way to get better at Facebook advertising is by running A/B tests. Learning from what works and what doesn’t will help you make better Facebook marketing decisions in the future. Try different ad copies, images, headlines, and targeting to see what works and what doesn’t. This will set you up for significant success in 2022.
5. Exceptional precision targeting
As we mentioned earlier, the chances of you finding your target audience on Facebook are high. But, to make the most of Facebook advertising, you will have to target your potential customer in the most accurate way possible. Well, there’s nothing to worry about here since Facebook’s advertising platform has one of the most advanced targeting features. Marketers on Facebook have tons of targeting options like behavior, interest, language, location, demographics, and more to get their ads seen by a specific group of people.
6. Run revenue-boosting remarketing
Remarketing campaigns can take your business to the next level. To explain remarketing in a sentence, all you need to know is that it helps you reach out to the people interested in your products or services but refuse to make a purchase or hire. You can create Facebook ad campaigns specifically for such people and drive them back to your website! This has worked like magic for most local businesses and can help you too.
7. Build email list/drive traffic to a blog
There is no substitute for creating high-quality content and pushing out more and more valuable stuff regularly. But what if nobody even knows that you are creating content? Yup, that’s precisely where Facebook marketing can help you out. You can run Facebook ads to drive relevant traffic to your content and make your target audience enter your online sales funnel. Create top-notch gated content and use it to build your email list. We insist on building an email list for your local business because an email address is the most reliable piece of user information that you can have. You can send regular updates to the people who have signed up for your newsletter and improve sales throughout the year.
Facebook marketing is only going to get better. With new technologies like AR and VR making their space in the marketing world, Facebook will keep evolving to match the modern trends. Having said that, local business owners must get started with Facebook advertising today as competition to get some newsfeed real estate will only get fierce with time.
Top 5 Hacks for Generating Authoritative Content Online in 2022!
Before heading on to sharing the top ways to generate authority content, let’s set a few things straight. People are comfortable doing business with people they completely trust. The only way to gain your audience’s trust is by putting yourself out there every day, creating more content that provides your brand a personality, and making sure every piece of content produced provides the audience with rich and valuable insights that make their lives easier. With that said, let’s discuss the top five ways you can generate authoritative content online in 2022.
1. Choose niche topics after thorough research
Building authority in any niche requires you to create in-depth content backed by sound research. Believe us; it is a tough job for someone trying to focus on ten different topics in one post. Also, if you are just starting with content creation in the niche, the chances are that you know nothing about it in the first place.
Sam Ovens, running a seven-figure training program for online consultants, suggests that most new business owners tend to make the common mistake of covering almost everything in one single piece of content. However, the smarter route to create online authority is by choosing a niche and picking narrow topics to create separate posts on all of them.
Let’s say you are in the fitness business and want to create content on that. First, narrow it down to weight training, endurance training, yoga, or aerobics, and so on. Then break them down into smaller segments and create content on them. You get the drift. You can always use the tool AskThePublic to generate great content ideas if you are out of ideas.
2. Never underestimate your competition
But, before you start creating content, you get to know what your competitors are up to. That means you have got to spend time researching your potential competitors! To do that, you can follow this simple step-by-step method:
- Identify the most popular blogs and channels in your niche using BuzzSumo
- Subscribe to the email list of all these top blogs
- Use Facebook to get to know more about the audience interests and demographics
- Open all these competitor’s Facebook Pages and see what kind of post gets more engagement
Now that you know what your competitors are doing in the market, you can easily go on and build better content.
3. Keep your visitors engaged with visually pleasing content
Another way to generate authoritative content online is by adding visually appealing elements. Videos and pictures are known to improve the posts’ engagement rate, which you should not miss out on. Wondering why? Science says people only retain 10% of the information when they hear it and retain 65% of the information when they see it! Now you know why. Social Media Examiner, a leading social media marketing blog, claims that more than 74% of marketers use visual assets. And surprisingly, it is more than blogs (68%) and videos (60%). So, what can you add to your post to make it more appealing?
- Custom Images
There are many free online sites like Canva and Snapa that can help you with visual content creation. You may also hire professionals to amp the quality of production.
4. Leverage expert quotes and claims to gain more trust
This is one of the quickest ways to establish authority and credibility online. When you mention the quotes and sayings of other experts in the niche, you are simply borrowing their credibility to make you look like a trustworthy online brand. How can you do that effectively?
First, find the most popular blogs online using a simple Google search using popular niche keywords. Then open any popular blog post and mention it when publishing your blog post content online. Voila!
Another way you can do this is by looking out for the books popular in your niche and note down the author’s name. Make a Google search to find the quotes by the author and use that in your content.
5. Double down on long-form content
Your audience deserves the best. While short content might seem easy to consume and can give you that quick burst of happiness when you see people engaging with it, long-form content is the real deal if you are up for the long haul.
When provided with eBooks, whitepapers, guides, and use cases, the audience can understand a topic with much in-depth analysis. This helps you position yourself as a thought leader and will help you generate more and more leads in the future.
Here’s a pro tip for every one of you: Always add your own opinion whenever you end a piece of content. We have shared so many ways to generate content that establishes you as an authority in your niche. Well, we have just scratched the surface. Another piece of advice we would like to give you is to follow what the leaders are already doing with their content. Their proven success stories have a lot to learn from.
7 Instagram Reels Hacks You Need in 2022!
Instagram Reels has become a perfect place to start for brands that have just jumped on the social media marketing bandwagon. It is a powerful medium to reach your target audience and introduce them to your products and services in the most fun way possible. However, you will need to approach Instagram Reels intelligently. After all, you want to squeeze all the goodness of this feature into your brand. Here are some of the most authentic Instagram Reels hacks you will come across on the internet. Let’s get started!
Hack #1: Only create original content
When you start watching Instagram Reels, let’s say for 20-30 minutes, you will see many creators creating similar kinds of videos. Well, they do that because the particular format of the video is trendy at the moment. Indeed, brands can also pitch in and create videos that trend. But, it will only harm your reputation. We suggest you create original content to break through the noise and stand out. The only way to do that is by finding your niche and speaking ONLY to it. That’s an excellent way to create original content every time.
Hack #2: Ensure videos have closed captions
Contrary to what most people think, closed captions aren’t just for people with hearing disabilities. So many of us just skim through the videos on social media platforms. Don’t forget people that watch the videos on silent! A recent study claims that almost 85 percent of Facebook users watch videos with sound off. How will you reach them? Well, to be inclusive of all your viewers’ watching habits, you might want to consider adding closed captions to your videos. This Instagram Reels hack might change your engagement ratings forever!
Hack #3: Stop posting videos with TikTok watermark
This is just unprofessional. We know that many successful TikTok creators are jumping on Instagram to widen their reach. But, posting Reels with TikTok watermark only tampers the user experience. Lose the TikTok watermark before you post Reels on Instagram. If not for moral reasons, you might want to lose the TikTok watermark because Instagram is making content with watermarks less discoverable. And that’s exactly how they put it. We suggest you use a watermark removal tool like Snaptik before posting TikTok videos on Instagram.
Hack #4: Get the most out of creative tools
Instagram is working hard to compete with TikTok. Therefore, you will get tons of creative tools, effects, and filters to create high-quality reels. The most important of these creative tools is the green screen effect. It helps attract a lot of attention as you can record yourself with the green screen in the background. Then add any photo or video to display them as the background! That’s a real eye-catcher right there! You can use the green screen to hide the chaos around you and make your video quality hit the roof.
Hack #5: Share reels in the feed
Are you sharing Reels in your feed and stories? It’s time you start sharing them to boost engagement! It is a proven Instagram Reels hack that will increase your content’s reach too. However, you will want to share the Reels on the feed and stories the right way. Don’t just share them on your Story. Create a suitable cover image using tools like Canva. Add text to your Story saying “New Reel is Up!” or “Tap Here!” This way, your followers won’t just look at the Story and swipe left. They will tap to watch the Reel. While sharing Reel in your feed, make sure to add an appealing cover picture.
Hack #6: Insert voiceover or trendy music
You can add music to your Reels and make them more trendy. The Instagram music library has all the music and sounds you’d want to add to your video. You can even save the audio you like on somebody else’s Reel and use it on your video. Want to insert voiceovers? Just use apps like InShot to superimpose an audio track. This way, you can add trendy music as well as your voiceover on the Reel. That’s how you entertain and educate at the same time!
Hack #7: Add CTA at the end of the video
The final Instagram Reels hack is all about making people think after they consume the video content. Calls to action or CTAs are important as they encourage viewers to take action. You might want your audience to land on your website, participate in an event, or comment on the video. All of that is possible if you add a suitable CTA at the end of the video.
The Instagram Reels hacks mentioned above work only when you are consistent with them. Therefore, post content consistently so that you get maximum opportunities to apply the hacks. Which hack made the most sense to you? Let us know in the comments. Loved reading this post? Don’t forget to check out other informative posts on the blog!
Why Hire Professionals for Social Media Management in 2022?
Are you on the fence about hiring professionals to manage social media channels for your brand? It’s time for some deep thinking to figure out how hiring professionals for social media management helps. Is it a wise investment? Let’s find out.
Indeed, you can manage your social media profiles yourself. But, you will have to put in the time and effort to build a successful online presence. And if you don’t know what you’re doing with your accounts, you will end up achieving absolutely nothing. Moreover, you will be wasting away your marketing budget!
It is, therefore, a sensible decision to hand over the reins to professionals that know what your social media accounts need. It will also save you time and money and even help you focus on business operations that matter more.
1. They are experts in social media marketing
Social media management comes with a learning curve. It involves a lot of testing and experimentation to produce a marketing strategy that works. A social media agency or social media managers have a skill-set that allows them to constantly evolve with frequently changing social media dynamics. Their expertise takes this burden off your shoulders. They will prepare a social media management strategy that works exclusively for your brand. Most agencies will have a team of professionals that will include a social account manager, paid social manager, social media strategist, copywriter, videographer, graphic designer, and more.
2. They have the required resources
Social media marketing or management isn’t a child’s play. It requires one to understand how social media works from inside and out. Social media agencies tend to have resources that allow them to track social media algorithm changes over a period of time. Most importantly, they have tools, software, and equipment that help them produce the best results for any project. But that’s not it. Anyone can purchase these tools and software to use them for social media management. However, not everyone can optimally use them. Professionals and agencies have specific insights gained over the years to use the resources efficiently.
3. They save you a lot of time
Time is money. Isn’t it? We have been taught that people that manage their time well often gain success in their careers. Social media professionals understand this fact and, therefore, deploy their best strategies to get you the most profitable results. Believe us, it requires a heavy time investment to produce a high-quality social media strategy, especially if you have no prior experience in the field. Hours will go by, and you will still be fine-tuning your social media content or profile. Why not let a team of experts handle all this? You can rest assured that an expert team will work on your project and build a strong social media presence for your brand.
4. They achieve your set marketing goals
What do you want to achieve with social media marketing? That’s the first question most social media marketing agencies or managers will ask you. You need to know the ‘why’ to succeed on social media. The goals will give direction to the social media strategies and expedite your growth. Even if you don’t have social media goals for your brand, agencies will help you determine the next big goal that you should work towards. They will plan things out and present a weekly or monthly calendar they’d follow.
5. They generate social media reports
Hiring professionals for social media management makes sure that not a single dollar from your marketing budget goes to waste. Everything is accounted for as agencies create weekly or monthly performance reports. They will keep you updated on the progress and results of social media marketing. Thus, you will know how your money is being spent and whether or not the agency is achieving the set goals.
6. They help you build an audience
Finally, the most important benefit of hiring professionals for social media management is that they help you build an audience. They create effective organic and paid marketing campaigns to achieve more exposure for your social media accounts. Top-notch content creation and distribution (content marketing) is a given when you hire professionals for social media marketing.
There you have it. We wanted you to know why it is better to let go and hire professionals for social media management. The benefits mentioned above are real and will not only help you bolster your social media presence but also grow your business in 2022. However, you need to hire the right professionals for social media management. If you are looking for them, always know that we are just a phone call away. Connect with us today, and we will set things up for you! Don’t forget to check out other informative posts on the blog!
How to Use Instagram Profile Inside Sales Funnel in 2022?
Instagram is a popular and important marketing tool that brands should leverage to the maximum potential. Most brands are now realizing the importance of using Instagram profile inside sales funnels to boost conversions. Indeed, building a sales funnel takes time and effort.
But the process becomes much easier when you include marketing channels and platforms that are already existing authority. Instagram is one such channel that will help you build an effective sales funnel. But, how does it work?
To effectively use your Instagram profile inside sales funnels, you will have to learn how it functions in the three main stages of any sales funnel – 1) Awareness, 2) Interest, and 3) Action. In this post, we will focus on using Instagram across these three stages and improve sales funnel performance. Let’s get started!
1. Using Instagram in the top stage of the funnel
Objective: Introducing your brand and products to a customer
The top of the funnel is extremely important since it’s the first time customers are getting to know you. We suggest you start using Instagram Stories to make the most of this stage. But, why Instagram Stories? It is an effective online marketing channel as you can add clickable links within it.
The ‘Swipe Up’ feature in Instagram Stories makes it easier for brands to generate direct referral traffic from the social media platform. The best thing about Instagram Stories is that if you create high-quality ads, you will generate highly targeted traffic as well. In other words, it will be easier for you to convert the generated referral traffic.
However, you will need to have at least 10,000 followers on your business account to access the ‘Swipe Up’ feature in Stories. Not just that, you will have to make sure your brand account is also a verified one.
But does that mean you should use Stories just to sell products? Well, that’s the recipe to lose followers left and right. Indeed, you must use Stories to sell products. But, you shouldn’t only focus on that. Use creative ideas and elements to maximize Stories performance. Build engaging Stories to grab your followers’ attention.
2. Using Instagram in the middle of the funnel
Objective: Making customers feel interested or curious to know more about your brand
Middle-of-the-funnel has one crucial task. It bridges the top and bottom-stage of the funnel. The content for the middle of the funnel is essential to help customers make a decision. The customer, after consuming the content, will decide whether it wants to purchase your products or not. Using Instagram profiles inside sales funnels also helps inform potential customers about your products and brand.
So, what kind of content should you produce to nail this crucial stage of the funnel? We suggest you double down on social proof and related content types. Social proof that is easily verifiable via Instagram can push your potential customers to make a purchase. All you have to do is curate content in a creative and engaging way by involving your existing customers.
Real-life product reviews from loyal customers will help you build a strong community. It will further help establish a highly effective middle of the sales funnel. However, we suggest you ask for permission before reusing your customers’ content. The best way to do this is by asking customers to submit their posts and reviews through an online contest. Reward the best entries and showcase them on your website and social media platforms!
3. Using Instagram at the bottom of the funnel
Objective: Making customers add the product to the cart and make a purchase
Finally, we are at the bottom of the funnel. This part of the funnel is what makes the most difference. After all, it is where conversions happen. To help you understand how an Instagram profile works in this stage of the funnel, we will take the help of retargeting.
Did you ever notice how you start getting ads on social media channels of a brand or site you visited recently? This is what we call retargeting in marketing terms. People that visit your site, show interest in your products, but do not make a purchase can be retargeted on Instagram and other social media platforms.
Instagram isn’t just for posting cute cat videos. It is a powerful online marketing tool that can deliver skyrocketed growth for your business when used to perfection. We hope this piece of content helped you learn how Instagram can help build a high-quality and effective sales funnel. Were you using Instagram profile insides sales funnels? Let us know how it was working for you. Don’t forget to check out other informative posts on the blog!
What Should You Expect from Instagram Trends in 2022?
Instagram has evolved significantly over the last decade to become the powerful social media platform it is today. And to everybody’s surprise, the platform doesn’t cease to improve! It always comes up with new features and algorithms – luring its user base to use the app more, and more, and more. But, what should you expect from Instagram trends in 2022? We’ll try to discuss features and trends that will be a highlight in 2022. Will Instagram retain its massive active users worldwide? Will it become an even more profitable tool to grow businesses? Let’s find out!
1. More brands will go live
When COVID-19 hit the world in 2020-21, brands on Instagram chose Instagram Live as the most influential tool to stay connected with their audience and keep their businesses afloat. Sure, Instagram Live wasn’t a new feature.
But, brands discovered ways to use the feature more profitably. Now with Live Badges, you can have two-way conversations and get support from your viewers!
Live Badges allow people to monetize their Instagram account. It is crucial for content creators to have substantial funding to keep producing high-quality content. Live Badges help create a strong business-audience connection and allow viewers to fund you at the same time.
Viewers can purchase the badges that are available for as low as $0.99! We can expect a full-fledged launch of this important feature in 2022. At the time of writing, it is only available in countries like the US, France, Brazil, Germany, UK, Italy, Turkey, Spain, and Mexico.
2. Improved Instagram Shopping
Instagram Shopping was such a rage in 2021! This brand-new Instagram feature took the brands by surprise and made them recalibrate their Instagram marketing strategies. Not to mention how important the platform was to buyers way before Instagram Shopping came into being.
But with Instagram Shopping, buyers are now able to make better purchasing decisions. The high-quality photos and zoom-in feature helps users to look at the products closely than ever and figure out how they will look in real life. Earlier, buyers had to click on the official link in the bio or DM the page owner to send them the products.
Instagram has eliminated the hassle successfully with Instagram Shopping. As a major Instagram trend in 2022, you can expect it to come up with features that allow businesses to shorten the buyer journey and double down on instant gratification.
3. IGTV = YouTube?
Bored with YouTube? Switch to IGTV! For creators, IGTV has opened a new door to improve content exposure on the Internet. Instagram, with the help of IGTV, allows users to upload videos up to 60 minutes long. That’s one reason why brands consider IGTV in their video marketing strategies.
In 2022, one can expect IGTV to compete with YouTube for supremacy. Brands will have a tough time choosing the right video marketing channel for their content. We believe that IGTV does well with videos like tutorials and explainer videos, as these are some of the most shareable content on the platform.
If you are wondering how you can leverage IGTV in 2022, you should check out channels like National Geographic, BBC News, Buzzfeed, So Yummy, NASA, and others on it.
4. Reels will become more powerful
How can we ever not mention Reels in a conversation about Instagram? 2021 was such a successful year for Reels. Inspired by TikTok’s exponential growth, Instagram launched this successful feature and enabled its users to attract a wider audience through short, engaging, and highly converting videos.
Reels has helped Instagram increase its user base, primarily teenagers, as Reels opened the window to create fun and exciting content on the platform. Although the feature isn’t available worldwide, you can expect Instagram to aim for global domination in 2022 in the short-video format. Moreover, you should expect it to add more features to make short videos even more fun to watch.
5. One-stop service social platform
Instagram is competing with Facebook to become the biggest social media platform to date. Not just that, it aims to become the most complete social media platform as well. And this is very likely to happen given how the new generation of users favor fun platforms like TikTok, Instagram, Twitter more than Facebook.
Some Instagram trends in 2022 will aim to push Instagram from a photo or video-sharing platform to a one-stop service social platform that allows sharing pictures, videos, live streaming, shopping, and more.
2022 will be a milestone year for Instagram, and all eyes will be on how it overcomes the challenges of being more business-friendly. At the same time, it will become more challenging for users, especially creators, to keep up with the algorithm and feature updates. Regardless, the changes will be useful to you. That’s something you can take for granted in the upcoming Instagram trends in 2022. Loved reading this post? Don’t forget to check out other informative posts on the blog!
6 Easy Steps to Create an Instagram Content Strategy in 2022!
If there’s one thing that’s a constant on this blog, it is the learning that one should never approach social media marketing without a well-thought-out strategy. Indeed, anyone can create an Instagram account. But, you will need to strategize to achieve something useful with the account. Since Instagram is a highly visual-oriented social media platform, creating a content strategy is of extreme importance. So, how do you create a successful Instagram content strategy? Let’s find out!
Step 1. Audit your existing Instagram profile
It is the most important part of the process. You should know where you stand to get to where you intend. To get a clear picture of your existing Instagram account, you must conduct a thorough audit. Start with the profile or bio. Is it informative enough for your audience to engage with your page? Does the bio attract your ideal audience? We have created a standalone piece on perfecting the Instagram bio. So, check that out!
Then switch to audit page content. Does the content educate, entertain, or inspire your audience? Is there enough variety in your content? What does the content make your brand look like? Lastly, figure out what you want to achieve through Instagram marketing. You should recalibrate your Instagram marketing goals before creating a content strategy. After all, the goals will drive the content production and marketing campaigns.
Step 2. Create Instagram content theme
Next, you will want to create a content theme. Instagram is a visual platform where your content reflects your brand image and personality. Therefore, you should come up with a content theme that your audience can easily associate with your brand. Think of the colors, format, filters, and fonts you will use in each post. Your captions should have a tone that makes your brand speak. Most importantly, you will want to figure out if you’ll post single images, carousel posts, videos, Reels, IGTV videos, Stories, or go live!
Step 3. Essential pillars of content marketing
There are three stages of every buyer journey – 1) Awareness, 2) Consideration, and 3) Decision. And to convince the potential buyers across the three stages, you will need to prepare content. When it comes to creating an Instagram content strategy, you should focus on four essential pillars of content marketing. You should either entertain, educate, convince or inspire the prospects through content.
For entertainment, you can create content that encourages competition. You can conduct games, quizzes, and contests. You can even create branded videos! Content like blog articles, press releases, statistics and reports, and infographics help educate the buyers.
Want to convince the buyers to purchase your products? Double down on content like e-news, checklists, case studies, price guides, and conduct webinars. Finally, you can inspire the audience through celebrity endorsements, community forums, and reviews/ratings.
Step 4. Take help from a content calendar
An Instagram content strategy will only work for your brand if you keep it organized. By now, you have decided on your content theme and the type of content you should post. It’s time to organize this information with the help of a content calendar. It is crucial to create a content calendar as it helps you visualize your content and schedule your future posts.
- Decide the post frequency. We suggest you begin with three posts a week and then ramp up the content production to meet your goal of daily posts.
- Always schedule your posts in advance. Most importantly, schedule them when your followers are most active on Instagram. How can you know that? Just go through Instagram Analytics on your account!
- Figure out the automated scheduling tool for your account. There are a dozen of trustworthy social media management tools available on the Internet. We suggest you use highly reputed tools like Later, Buffer, Planoly, and Hootsuite.
Step 5. Invest in content marketing
Figure out how the Instagram algorithm works. Growth strategies are of such importance that you will not be able to move an inch on Instagram without them. For instance, the algorithm shows the post to only 1-2 percent of your followers when you post on Instagram. This is ridiculous, given how much work is put into creating each post. To make the most out of your Instagram content –
- Invest in influencer marketing and broaden your core audience
- Cross-promote your Instagram content to other social media platforms
- Keep running exciting contests and giveaways as they can boost your Instagram followers
- Set a budget for Instagram ads for each week
Step 6. Monitor Instagram content strategy performance
Finally, spend time every week to monitor your Instagram content strategy performance. This is a critical part of any Instagram content strategy development. The insights will help you develop a better strategy, content, and achieve your set goals quickly. We highly recommend you monitor KPIs like followers growth, followers demographic, engagement rate, clickthrough rate, feed post insights, stories insights, and more.
Instagram Marketing for Real Estate in 2021 (Cheat Sheet)
Instagram for real estate? Umm…isn’t the platform popular for posting cute cat videos? What about the demographic? Isn’t it more interested in watching ‘satisfying videos’? Well, this cannot be farther from the truth. Real estate agents can use Instagram to grow their business as it provides them the perfect opportunity to build their network. Many of the real estate agents reading this might have used Facebook or LinkedIn to generate leads. Instagram, another social media platform, helps realtors unleash their creative potential and attract attention to their business. Specifically, Instagram marketing for real estate is the perfect opportunity to position yourself as a professional, creative, and interesting real estate agent.
Creating the perfect Instagram profile for real estate agents
Building a perfect Instagram profile isn’t challenging on Instagram. Real estate agents can follow predefined steps to optimize their Instagram profiles. Here are a few tips for creating a high-quality Instagram profile.
1. Business or Personal?
This is a simple decision to make. Since you are promoting your real estate business, you will need to create a business profile for Instagram marketing. A business profile has several useful business-oriented features that are not available on personal accounts. To be precise, you will get access to Instagram analytics and ads.
2. Nail the Instagram bio
What’s the first thing people read when they land on an Instagram page? They look at your Instagram bio. You should write a bio that best defines who you are and what you intend to achieve with your Instagram page. We suggest you look at your competitors and come up with an engaging bio.
3. Add an excellent CTA
CTA or call-to-action helps give direction to users. Figure out what you want users to do when they land on your page. Do you want them to follow you or land on your business website or landing page?
4. Stick to a theme
Instagram is essentially a visual-oriented social media platform. Therefore, you need to nail your page theme, colors, and fonts. We highly recommend you stick to a specific theme. It will help users associate the theme and colors with your brand.
5. Add a branded hashtag
Add hashtags that you want your followers to use. A branded hashtag is nothing but a hashtag people can use to look up content you’ve posted. You will need to have a hashtag strategy to succeed in Instagram marketing for real estate.
What should real estate agents post on Instagram?
The next big question that comes to most real estate agents – “Okay, we have created an account. Now, what should we do with it?” And the answer is a no-brainer. Start playing with this marketing tool! Post what you think your audience would like to watch about your real estate business. If you are clueless, we suggest you use these five content buckets. Just create 3-4 ideas per bucket, and you will have enough weekly content to post.
1. Strategic content
Strategic content is the content that is precisely based on your audience or market. You will want to create posts where you are visiting a building up for sale or showing how it feels to be inside a home or office space you are trying to sell.
2. Real estate company content
Your clients will only work with your real estate brand if they find you trustworthy. So, create content in and around your brand – showcasing what you bring to the table. Give the audience a sneak peek inside your brand and how you do things. The idea is to make your potential customers feel comfortable and present yourself as an approachable realtor.
3. Personal passion content
You can also post about things other than real estate. This is the perfect way to reflect the human side of your brand. Create content about your hobbies, social causes you support, or anything else you are interested in.
4. Collaboration content
Collaborate with other realtors, local celebrities, business owners, and thought leaders. Creating such content will help you expose your real estate business to a whole new audience!
5. Listing and events
This is a given. You will always want to include a few posts about the listings you are looking to sell. Let your audience know what is on sale and what they can expect. You will also want to create excellent CTAs to go with such content.
How often should realtors post on Instagram?
Here’s what you should know before posting anything on Instagram – creating posts takes time. So, you should prepare the content strategy in advance. Have at least a couple of weeks’ worth of posts ready. And then start posting.
Although you will ideally want to post daily to boost engagement, we recommend aiming for at least four posts a week. Once you are familiar with how the platform behaves, increase your post frequency. Loved reading this post? Don’t forget to check out other informative posts on the blog!
How to Find Your Target Audience on Instagram in 2021?
Your Instagram page isn’t useful if it doesn’t hit or engage with the right people on the platform. To get that right, you must invest in Instagram target audience research. And it makes sense if you think about it – you can produce great content only when you know what your audience likes to consume. The Instagram post captions will only work when you know the kind of language and tone your audience finds relatable. Most importantly, you will need to know the right time to post each content! All this is only possible if you know your target audience inside out. So, how can you find your target audience on Instagram?
1. Check customer profiles
You might already have a buyer persona to target on Instagram. That’d be possible if you have been running a business for a long time. It’s the ideal customer that you will want to market your products to. Defining the ideal Instagram audience requires one to figure out how the typical customer looks like. To know the answer, you need to ask yourself questions like ‘what am I selling?’, ‘who is the product for?’, ‘what is the audience looking for?’, ‘what are the ways to attract the audience?’
2. Analyze Instagram demographic
Instagram happens to provide information regarding the demographic you were successful in attracting to your page. All you have to do is go to ‘Insights’ on your Instagram application and click on ‘Audience.’ It will show the most fundamental statistics about your audience, which will help you further shape your target audience on Instagram. This is an effective way as you will get to know who already follows you.
3. Closely look at your followers
Stalk them a little on Instagram. That’s an excellent way to find out what your followers are into. No, you don’t have to stalk them. Just visit the accounts of people that have recently liked or commented on your post. Check out what they are posting or talking about on their page. You will want to note the hashtags, captions, and the language they like using on their posts. You might want to use them on your posts as well.
4. Know your new followers
Don’t waste time smiling when you get a new follower. Connect with that new follower ASAP. Send your new followers a DM to thank them for following you. Not just that, ask them a simple but intriguing question to trigger a response. And you don’t need to limit yourself to new followers only. You can apply this tactic when somebody interacts with your posts. However, you should keep the message casual and relaxed.
5. Invest in competitor research
Competition is vital on Instagram as it pushes you to produce better content and build a large audience. You can also refine your target audience on Instagram by checking the content your competitors are posting. Now, take note of the content that is generating the most engagement on their pages. Obviously, the posts that are appreciated by the audience have more engagement. Create similar content for your page as well. Besides that, you can follow your competitor’s followers to engage with their accounts. Like and comment on their posts, and you will be surprised by the number of people that will follow your page back.
6. Ask your Instagram audience
Don’t be shy and ask your Instagram audience what it wants! And you don’t even have to DM each follower to know that. Just create a story or post and let it show up on their feed. Allow your followers to speak freely and tell you what they want to see on your page. You can also use this tactic on every post. End the captions with a question, and watch the comment section fill up with suggestions!
7. Run Instagram polls
Another effective way to know your target audience on Instagram is by using Instagram polls. You can use Instagram polls on stories to figure out whether or not you are in the right direction. In this, you will ask a question and give your audience two options to choose from. It is one of the most interactive ways to engage your audience. Instagram poll is a great tool to conduct user research. It can also help your shape your upcoming Instagram content strategy.
Finally, always be ready to make changes to your Instagram strategy. You need to figure out what is working and eliminate everything else. Then try replicating the success. Once you find the people that are genuinely engaged with your content, life will become easier for you. At the same time, your page will open to countless opportunities to interact with similar audiences. Loved reading this post? Don’t forget to check out other informative posts on the blog!