10 Killer Tips to Stay Competitive with Paid Search Advertising!
Regardless of where you are in your entrepreneurial journey, you should consistently generate more and more online visibility for your brand. We believe that paid search advertising is one marketing channel that can help you in your quest. However, only a properly managed and executed paid search campaign will generate the desired results. Stay with us as we share some of the best tactics to ensure positive ROI with Paid Search.
1. Use automated bid strategies
Since bidding is a major factor that determines ad placement, you should focus on getting it right. As a newbie, you shouldn’t play with it as bid adjustment can become time-consuming. Use automated bid strategies as they can help optimize your keywords to match the set goal.
2. Double-check campaign settings
Never overlook settings like networks (search network), locations to serve ads, campaign budget, start/end dates (schedule), as these can make or break your campaign. We suggest you double-check them to prevent the monthly paid search advertising budget from premature exhaustion.
3. Brace for voice search
Voice search is the next big thing that is already showing great promise. Although you might not be getting a significant number of voice searches at the moment, it is crucial that you position yourself as an early adopter of the trend. It is a massive opportunity to edge past the competition in 2021 and beyond.
4. Use responsive text ads
Ad copywriting isn’t easy as it seems. It is precisely where ‘art meets science’ to make paid search advertising work. Indeed, a skillful ad copywriter can do the job for you. But, you can also rely on responsive ad formats to create ads with the best combination of headlines and ad descriptions – helping generate better CTR.
5. Add negative keywords across search account
Negative keywords are search terms that are irrelevant to your business. You must create a comprehensive list of negative keywords and add them to your search account. We highly recommend you layer phrase match negative keywords at the account level, as adding them to individual ad groups can be exhausting.
6. Reevaluate reporting
Shortlist your essential PPC key metrics and make sure you reevaluate the paid search advertising reports. Check whether or not the data being used is actionable. Find out if you should consider adding new metrics to help make better campaign decisions. Go through the ‘Overview’ pages on Microsoft Ads and Google Ads to get help.
7. Create dynamic search ads
Dynamic search ads allow you to leverage Google’s algorithm to get the best out of its ad creation tool. These are essentially ‘smart’ ads that look for the most used keywords on your site and optimize your ad accordingly. Your potential customers will land on the most appropriate landing page and improve your campaign’s performance.
8. Split test (like your life depends on it)
Split test or A/B tests allow one to deploy the best performing combination of different elements. From creatives to copy to target audience to budget, you can split test everything. Use the data and implement changes to make your campaign perform better.
9. Generate a better quality score
Quality score is a major factor one should consider when drafting a paid search advertising or PPC ad campaign. It is the score that shows how well your ads and landing pages perform for conversion. A high-quality score allows one to use the ad budget more efficiently. Always aim to get a higher quality score and introduce changes accordingly.
10. Schedule the ads for better impact
Indeed, small business owners need to become the jack of all trades. But, it’s better to automate PPC ads using ad scheduling features. With ad scheduling, you can pause your ads for certain days or hours of a day. This helps you save money and run the campaign precisely when the chances of conversion are high.
There you have it. You can easily position your paid search advertising and PPC campaigns for success by following the tips mentioned above. These will help eliminate potential common mistakes beginners make when experimenting with paid search. Which mistakes were you making all this time? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!
7 Reasons Why You Should Be Investing in Facebook Ads for Local Businesses in 2022!
Facebook advertising has significantly helped local businesses build their brand. It has allowed them to reach out to potential customers through its never-ending list of features and marketing benefits. One of the most overlooked benefits of Facebook marketing is its simplicity. Facebook wants its advertising platform to rank high on simplicity without compromising on usefulness. It is effortless to create Facebook ads and learn how it works. That’s the reason most small local businesses are leaping to run Facebook ads independently. Indeed, it is a positive sign. Here are the advantages of running Facebook ads for local businesses in 2022.
1. Your audience is on Facebook
Facebook’s online user base – over 2.8 billion people! This is, by far, the most extensive online user base, which is even bigger than the Chinese population. It receives a mind-numbing 22 billion ad clicks every year, making it one of the most successful social media advertising platforms for businesses worldwide. All this makes it the largest advertising opportunity for all businesses, irrespective of their size and budget. If you have an audience to target for your marketing campaigns, you will probably find it on Facebook.
2. Build significant brand engagement
A considerable percentage of what makes any business successful online is how it interacts with people and prospects on their business pages, website, or forums. Most brands realize the importance of user engagement and use Facebook advertising to generate and build user engagement. Garnering a significant number of likes, comments, shares, and other interactions on your advertising content, is a clear sign that people find your brand relatable and the content valuable. Couple all this with some serious social media management, and you will dramatically improve your Facebook marketing campaign’s engagement rate.
3. Get cost-effective online traction
Why should businesses invest in any kind of online marketing? It helps them drive significant traffic to their business website and allows them to achieve their business goals. The cost of getting all this done is relatively cheap on Facebook. Comparing it to other marketing channels available on the Internet, you can set a lower budget and still get the amount of engagement and organic activity on Facebook. You will be surprised to know what spending $5 on Facebook can do for your local business.
4. Test and learn to make decisions
Analytics on the Facebook advertising platform makes marketing easier for every marketer and business owner. You get a ton of information about your business page and the marketing campaigns you have run for it. Although Facebook Analytics is discontinued, you can still give the guesswork some rest. Use tools like Hootsuite Analytics to make everything you do on Facebook quantifiable and well-presented in charts and graphs. The best way to get better at Facebook advertising is by running A/B tests. Learning from what works and what doesn’t will help you make better Facebook marketing decisions in the future. Try different ad copies, images, headlines, and targeting to see what works and what doesn’t. This will set you up for significant success in 2022.
5. Exceptional precision targeting
As we mentioned earlier, the chances of you finding your target audience on Facebook are high. But, to make the most of Facebook advertising, you will have to target your potential customer in the most accurate way possible. Well, there’s nothing to worry about here since Facebook’s advertising platform has one of the most advanced targeting features. Marketers on Facebook have tons of targeting options like behavior, interest, language, location, demographics, and more to get their ads seen by a specific group of people.
6. Run revenue-boosting remarketing
Remarketing campaigns can take your business to the next level. To explain remarketing in a sentence, all you need to know is that it helps you reach out to the people interested in your products or services but refuse to make a purchase or hire. You can create Facebook ad campaigns specifically for such people and drive them back to your website! This has worked like magic for most local businesses and can help you too.
7. Build email list/drive traffic to a blog
There is no substitute for creating high-quality content and pushing out more and more valuable stuff regularly. But what if nobody even knows that you are creating content? Yup, that’s precisely where Facebook marketing can help you out. You can run Facebook ads to drive relevant traffic to your content and make your target audience enter your online sales funnel. Create top-notch gated content and use it to build your email list. We insist on building an email list for your local business because an email address is the most reliable piece of user information that you can have. You can send regular updates to the people who have signed up for your newsletter and improve sales throughout the year.
Facebook marketing is only going to get better. With new technologies like AR and VR making their space in the marketing world, Facebook will keep evolving to match the modern trends. Having said that, local business owners must get started with Facebook advertising today as competition to get some newsfeed real estate will only get fierce with time.
Top 5 Hacks for Generating Authoritative Content Online in 2022!
Before heading on to sharing the top ways to generate authority content, let’s set a few things straight. People are comfortable doing business with people they completely trust. The only way to gain your audience’s trust is by putting yourself out there every day, creating more content that provides your brand a personality, and making sure every piece of content produced provides the audience with rich and valuable insights that make their lives easier. With that said, let’s discuss the top five ways you can generate authoritative content online in 2022.
1. Choose niche topics after thorough research
Building authority in any niche requires you to create in-depth content backed by sound research. Believe us; it is a tough job for someone trying to focus on ten different topics in one post. Also, if you are just starting with content creation in the niche, the chances are that you know nothing about it in the first place.
Sam Ovens, running a seven-figure training program for online consultants, suggests that most new business owners tend to make the common mistake of covering almost everything in one single piece of content. However, the smarter route to create online authority is by choosing a niche and picking narrow topics to create separate posts on all of them.
Let’s say you are in the fitness business and want to create content on that. First, narrow it down to weight training, endurance training, yoga, or aerobics, and so on. Then break them down into smaller segments and create content on them. You get the drift. You can always use the tool AskThePublic to generate great content ideas if you are out of ideas.
2. Never underestimate your competition
But, before you start creating content, you get to know what your competitors are up to. That means you have got to spend time researching your potential competitors! To do that, you can follow this simple step-by-step method:
- Identify the most popular blogs and channels in your niche using BuzzSumo
- Subscribe to the email list of all these top blogs
- Use Facebook to get to know more about the audience interests and demographics
- Open all these competitor’s Facebook Pages and see what kind of post gets more engagement
Now that you know what your competitors are doing in the market, you can easily go on and build better content.
3. Keep your visitors engaged with visually pleasing content
Another way to generate authoritative content online is by adding visually appealing elements. Videos and pictures are known to improve the posts’ engagement rate, which you should not miss out on. Wondering why? Science says people only retain 10% of the information when they hear it and retain 65% of the information when they see it! Now you know why. Social Media Examiner, a leading social media marketing blog, claims that more than 74% of marketers use visual assets. And surprisingly, it is more than blogs (68%) and videos (60%). So, what can you add to your post to make it more appealing?
- Custom Images
There are many free online sites like Canva and Snapa that can help you with visual content creation. You may also hire professionals to amp the quality of production.
4. Leverage expert quotes and claims to gain more trust
This is one of the quickest ways to establish authority and credibility online. When you mention the quotes and sayings of other experts in the niche, you are simply borrowing their credibility to make you look like a trustworthy online brand. How can you do that effectively?
First, find the most popular blogs online using a simple Google search using popular niche keywords. Then open any popular blog post and mention it when publishing your blog post content online. Voila!
Another way you can do this is by looking out for the books popular in your niche and note down the author’s name. Make a Google search to find the quotes by the author and use that in your content.
5. Double down on long-form content
Your audience deserves the best. While short content might seem easy to consume and can give you that quick burst of happiness when you see people engaging with it, long-form content is the real deal if you are up for the long haul.
When provided with eBooks, whitepapers, guides, and use cases, the audience can understand a topic with much in-depth analysis. This helps you position yourself as a thought leader and will help you generate more and more leads in the future.
Here’s a pro tip for every one of you: Always add your own opinion whenever you end a piece of content. We have shared so many ways to generate content that establishes you as an authority in your niche. Well, we have just scratched the surface. Another piece of advice we would like to give you is to follow what the leaders are already doing with their content. Their proven success stories have a lot to learn from.
Why Hire Professionals for Social Media Management in 2022?
Are you on the fence about hiring professionals to manage social media channels for your brand? It’s time for some deep thinking to figure out how hiring professionals for social media management helps. Is it a wise investment? Let’s find out.
Indeed, you can manage your social media profiles yourself. But, you will have to put in the time and effort to build a successful online presence. And if you don’t know what you’re doing with your accounts, you will end up achieving absolutely nothing. Moreover, you will be wasting away your marketing budget!
It is, therefore, a sensible decision to hand over the reins to professionals that know what your social media accounts need. It will also save you time and money and even help you focus on business operations that matter more.
1. They are experts in social media marketing
Social media management comes with a learning curve. It involves a lot of testing and experimentation to produce a marketing strategy that works. A social media agency or social media managers have a skill-set that allows them to constantly evolve with frequently changing social media dynamics. Their expertise takes this burden off your shoulders. They will prepare a social media management strategy that works exclusively for your brand. Most agencies will have a team of professionals that will include a social account manager, paid social manager, social media strategist, copywriter, videographer, graphic designer, and more.
2. They have the required resources
Social media marketing or management isn’t a child’s play. It requires one to understand how social media works from inside and out. Social media agencies tend to have resources that allow them to track social media algorithm changes over a period of time. Most importantly, they have tools, software, and equipment that help them produce the best results for any project. But that’s not it. Anyone can purchase these tools and software to use them for social media management. However, not everyone can optimally use them. Professionals and agencies have specific insights gained over the years to use the resources efficiently.
3. They save you a lot of time
Time is money. Isn’t it? We have been taught that people that manage their time well often gain success in their careers. Social media professionals understand this fact and, therefore, deploy their best strategies to get you the most profitable results. Believe us, it requires a heavy time investment to produce a high-quality social media strategy, especially if you have no prior experience in the field. Hours will go by, and you will still be fine-tuning your social media content or profile. Why not let a team of experts handle all this? You can rest assured that an expert team will work on your project and build a strong social media presence for your brand.
4. They achieve your set marketing goals
What do you want to achieve with social media marketing? That’s the first question most social media marketing agencies or managers will ask you. You need to know the ‘why’ to succeed on social media. The goals will give direction to the social media strategies and expedite your growth. Even if you don’t have social media goals for your brand, agencies will help you determine the next big goal that you should work towards. They will plan things out and present a weekly or monthly calendar they’d follow.
5. They generate social media reports
Hiring professionals for social media management makes sure that not a single dollar from your marketing budget goes to waste. Everything is accounted for as agencies create weekly or monthly performance reports. They will keep you updated on the progress and results of social media marketing. Thus, you will know how your money is being spent and whether or not the agency is achieving the set goals.
6. They help you build an audience
Finally, the most important benefit of hiring professionals for social media management is that they help you build an audience. They create effective organic and paid marketing campaigns to achieve more exposure for your social media accounts. Top-notch content creation and distribution (content marketing) is a given when you hire professionals for social media marketing.
There you have it. We wanted you to know why it is better to let go and hire professionals for social media management. The benefits mentioned above are real and will not only help you bolster your social media presence but also grow your business in 2022. However, you need to hire the right professionals for social media management. If you are looking for them, always know that we are just a phone call away. Connect with us today, and we will set things up for you! Don’t forget to check out other informative posts on the blog!
7 Superb Tools to Track Instagram Followers in 2021
Instagram is not just a social media platform. Although it has only been a few years since Instagram launched, it has established itself as one of the most effective marketing tools available in 2021. The growing audience base renders the platform very promising as businesses can now market their products and services to their niche audience. But, they need to keep a vigilant eye on their accounts and ensure the genuineness of their followers. Let’s check out some of the best tools you can use to track Instagram followers in 2021.
If you need real-time actionable analytics for your Instagram account, you should try Owlmetrics. It gives attention to detail and tracks all the critical data important to your account growth. Most importantly, it showcases the results in a very easy-to-understand dashboard. You will get to track Instagram followers and related performance metrics. It shows you the click rates, total clicks, average clicks per post, clicks change rate, and more. It also lists the top gained and top lost followers.
2. Union Metrics
Union Metrics is the go-to tool to track Instagram followers, especially if you are looking for a free Instagram account checkup. Although the feature is of limited use, it will generate a ton of valuable information about your account. It will help you understand your Instagram followers and page performance. But, Union Metrics isn’t limited to Instagram. You can use it to track almost every social media platform and monitor your social profiles. This is a massive opportunity to understand how your content performs on different platforms.
3. Social Bakers
If you are looking for a tool that not just tracks Instagram followers but also helps manage your page, Social Bakers is for you. It facilitates easy social media management and provides all major features to track followers. Social Bakers is a perfect tool to benchmark your Instagram performance (organic, paid, video) to the industry average. It comes with a free Instagram Analytics tool that you should try before paying for the advanced tool.
Squarelovin is a free Instagram analytics tool that works perfectly when used for tracking followers. It will give you complete access to all the recent posts and tracks their engagement growth. Squarelovin generates a monthly report for your Instagram account, which shows how your account has performed over the last year, month, day, and hour. We highly recommend this tool to track Instagram followers as it provides insights into your followers’ interests.
5. Social Blade
One of the most interesting tools to track Instagram followers in this list is Social Blade. It blatantly pulls all the data that is available from your public profile and generates an array of valuable information. It doesn’t function for private profiles. So make sure you public your account before using Socal Blade. It will ask you for at least two points to generate future projections. Once provided, it will need to scan your account multiple times to generate useful information.
6. Instagram Insights
All the business accounts on Instagram have access to Instagram Insights! It is a native analytics tool that is free to use. Instagram Insights gives information on your followers’ demographics and engagement. It shows you how many followers your page has gained in the past seven days. You will get insights into your followers like gender, age range, top locations, online times, and more. If you are running Instagram Ads, the Ads Manager does a great job tracking ads performance, demographics, and other important metrics.
Are you looking for a tool that gives detailed audience metrics for your Instagram account? SocialRank is at your rescue. The best feature of SocialRank is that it works equally well with Twitter. You can successfully segment your audience as it offers multiple sorting and filtering that helps you find the right audience for your brand. You can generate custom lists and export the list to run better online marketing campaigns. SocialRank helps sort the audience under Most Valuable, Most Engaged, Best Followers, Most Followed, and other segments.
So, what are you waiting for? Use the Instagram followers tracking tools mentioned above and start validating your audience base. It is very important to have an Instagram audience that feels connected with your brand and the content you publish. It will be extremely difficult to build a genuine audience base for your brand without tracking the followers. We hope these tools will help you build a solid Instagram page in 2021. Loved reading this post? Don’t forget to check out other informative posts on the blog!
9 Tips to Create a Dazzling Instagram Bio in 2021
What does one look at upon landing on your Instagram page? It’s the Instagram bio! It is imperative that you create a high-quality and attention-grabbing Instagram bio that helps the audience learn more about your business. The Instagram bio helps showcase the brand’s personality and persuade people to follow your page. Therefore, it is crucial that you follow the right tips to create a persuasive and highly effective Instagram bio. To help you with that, we have shared nine killer tips that you should implement straight away. Let’s get started!
1. Upload a clear profile picture
This is the first thing people look at on your Instagram bio. So, use a high-quality picture. We recommend you put your brand logo as the profile picture. The idea is to use a symbol or face that is easily identifiable with your brand. It should be easy for the audience to recognize your brand from the profile picture itself.
2. Use primary target keywords
You can use the primary target keywords when you create an Instagram bio. The ‘Name’ and ‘Bio’ fields should be drafted so that you can add the primary keywords or your company name. However, the bio should always sound natural. Since people search by company name on Instagram, we highly recommend using the name and relevant keywords in the bio. This will also help your page rank well in searched.
3. Reflect brand personality in bio
We suggest you create an Instagram bio to reflect your brand personality. Thankfully, there are so many ways to do it. You can share your skills and experience, hobbies, interests, goals, missions, and so much more. Moreover, you can add a touch of humor and make the bio fun to read! The audience will dig that and follow your page instantly.
4. Add emojis
Emojis, memes, and GIFs make the language of the internet generation. Why not use them to make your account fit in? While you cannot use memes and GIFs in the bio, you can always add quirky emojis to stand out. Use emojis as line breaks or turn a few words into emojis. However, you should use a combination of text and emojis.
5. Use hashtags
Hashtags allow your Instagram account to stay discoverable. Branded hashtags and hashtags relevant to your industry make it easier to drive engagement and create a community around your brand. Clearly mention your branded hashtag and promote it on the posts as well. The branded hashtag itself will help your brand reach a massive following.
6. Add calls to action
It is a given that you want people to follow you once they land on your page. But, there’s so much more you can achieve with your bio if you just add a few calls to action. Create an Instagram bio ask people to visit your website to enjoy discounts, join an event, participate in a contest, and more.
7. Use spacing and line breaks
If you have a lot of information to share in the bio, we suggest using line spaces and line breaks. The bio becomes much easier to read and understand when you write it in a bullet format and with equal spacing. If Instagram doesn’t allow you to break the line, write the bio in Word and paste it on the ‘Bio’ field.
8. Add website URL properly
There’s nothing better than driving people from Instagram to your business website. Instagram allows users to put the link to their website or website URL to drive traffic. More often than not, people add the link to their website’s homepage. But, you can also add links to a landing page, blog post, or contact page. Just make sure the link is not very long. Use a link shortener if you have to.
9. Instagram stories highlights
It’s not possible for your followers to look at all the Stories you have uploaded. Therefore, we suggest you use the highlights feature and save the important stories in them. Create the highlights carefully, though. You can create highlights for upcoming events, past events, products, testimonials, behind the scenes, polls, and more.
Indeed, several elements determine the effectiveness of an Instagram bio. As you read above, these elements need to be played with to create a high-quality bio. To be frank, you don’t need to stick with the norm. Give your Instagram a whole new look! It will need quite a bit of experimenting. But, it’s all worth it. How are you going to play with your Instagram bio? Let us know in the comments. Don’t forget to check out other informative posts on the blog!
Instagram's Algorithm For 2021 And How To Grow Your Account
Table of Contents
The Instagram algorithm was created to assist users in discovering the greatest, most relevant content each time they check their Instagram feed. The question is how Instagram determines whether content satisfies those requirements.
In this post, we’ll look at the elements that drive the Instagram algorithm and offer recommendations for raising your chances of having your content appear on more people’s Instagram timelines.
How is the Instagram algorithm calculated? The six critical ranking elements
If you’re wondering why there seems to be a new Instagram algorithm every few months, it’s because the algorithm employs machine learning to modify what appears in each user’s Instagram feed. The Instagram Explore page works similarly – it analyzes your previous interactions with profiles and utilizes those interactions to propose material you might appreciate.
However, the Instagram algorithm takes much more into account. According to Instagram, six criteria influence what you see on your feed: interest, timeliness, relationship, frequency, following, and usage.
- Interest: Instagram’s prediction of how much you’ll care about a post.
When Instagram unveiled the algorithmic timeline, it stated that it would prioritize showing you information that you are likely to be interested in first:
“The order in which photographs and videos appear in your feed will be determined by the likelihood that you’ll be interested in the material, your relationship with the poster, and the post’s timeliness.”
Instagram analyzes your previous behavior to determine your level of interest. Thus, if you engage with a particular genre of material more frequently (e.g., food), Instagram may prioritize content in that genre (e.g., food, restaurants, etc.) in your feed.
According to an Instagram spokesman, ranking Instagram posts is not a popularity contest. Posts with lower engagement but that are more relevant to you can continue to display at the top of your feed.
- Reliability: The posts’ date of publication.
The following critical component of the Instagram algorithm is timeliness. Instagram wants to show you recent and, hence, more relevant posts.
According to Instagram’s Thomas Dimson during a lecture, the Instagram algorithm reorders only new posts between your current and previous visits. For instance, if you look through your Instagram timeline at 11 p.m. and then again at 9 a.m. the following morning, Instagram will only sort the posts that were generated between your check-ins.
- Relationship: The accounts with which you have a frequent interaction.
Instagram does not want you to miss out on crucial postings from your friends and family, such as an engagement announcement. This means that items from your “best friends” will almost certainly appear higher in your stream.
Instagram’s algorithm determines who your greatest friends are by analyzing your previous interactions to discover which accounts you engage with the most frequently.
Additionally, an Instagram spokesman told Business Insider that profile searches are a factor in how Instagram ranks posts in your feed.
- Frequency: The number of times a user accesses Instagram.
Each time a user opens the app, the Instagram algorithm attempts to show them the most recent posts.
If you open Instagram only once a day, you will see the posts that Instagram’s algorithm deems most relevant for that day. If you open Instagram hourly, on the other hand, the app will attempt to show you the most relevant stuff you haven’t seen before.
- Following: A user’s content from all of the accounts he or she follows.
If you follow thousands of Instagram accounts, the algorithm will have to sift through additional content to determine what to show you each time you open the app. This means that users who follow a huge number of people may see less from each individual account, but users who follow a small number of well chosen accounts will likely see more from their closest friends or favorite accounts.
- Usage: The amount of time an Instagram user spends on the platform.
The algorithm may also take into account a user’s preference for brief bursts of browsing or extended sessions. If a user prefers brief trips to Instagram, the algorithm guarantees that the most relevant posts are displayed first, however if a user enjoys longer browsing sessions, the algorithm may present a more extensive catalog of fresh content to browse.
Why Instagram’s algorithm is beneficial
When social media managers should be leaning into the Instagram algorithm, they frequently attempt to outwit it. Rather than discussing Instagram algorithm hacks that are ineffective in the long run, let’s discuss why the Instagram algorithm is actually beneficial to users and marketers alike.
When social media platforms abandon the chronological feed, there is always an outcry from the public. However, chronological feeds are not as beneficial as you believe. According to the Instagram creators account, “after transitioning to a ranked feed, the typical post now receives 50% more views than it did under the chronological format.”
Instagram’s algorithm update to a ranked feed is a win-win situation. With the use of machine learning, the algorithm ensures that users receive information they are most likely to be interested in, which results in better focused audiences for business accounts.
As long as your material is compelling, relevant, and timely, the Instagram algorithm works in your favor. It assists in exposing your excellent content to a larger audience than when items were presented in reverse chronological order.
Illustration based on Thomas Dimson’s presentation
FAQs about the Instagram algorithm
Is the Instagram algorithm more receptive to photographs or videos?
Simply put, no. Instagram does not prioritize videos or photographs in its feed. However, if statistics indicates that a particular user prefers video content to images, that user’s feed may have more video content.
Is excessive posting detrimental to ranking?
Instagram profiles are not de-ranked based on their frequency of content sharing. Christina d’Avignon, an Instagram product designer, did tell The Verge that “we do make sure your feed feels different in order to break up content.”
Is the algorithm different for corporate and personal accounts?
According to Techcrunch, “Instagram does not grant more feed visibility to personal or corporate accounts, so switching will have no effect on your reach.”
Is posting Stories or Live videos going to have an effect on my ranking?
Using Instagram Stories or live broadcasting on Instagram will have no effect on how your content appears in the stream.
5 Strategies for Using Instagram’s Algorithm to Your Advantage
Rather than telling you how to overcome the Instagram algorithm, we’ll show you how to embrace it and leverage it to your benefit.
- Adopt cutting-edge characteristics
Instagram’s goal of increasing adoption of new features is to make newer features more apparent in the app. It’s critical to understand that this does not indicate that the Instagram algorithm favors any certain style of post. It does, however, prioritize new features, such as relocating Instagram Stories to the very top of the screen or, more recently, relocating the Instagram Reels icon to the middle of the menu bar.
- Vary the kind of posts you publish
Utilizing a range of post types — single image, carousel, IGTV, Reels, Stories, and Lives — is critical to navigating the Instagram algorithm successfully.
It’s a widely held misperception that Instagram’s algorithm prefers video to images. In actuality, the system will favor whatever the user most frequently interacts with. For instance, if someone likes and comments more frequently on Instagram Reels than on other sorts of posts, Instagram’s algorithm will favor Reels for that user.
By distributing your material in a variety of formats, you may reach a broader audience. Additionally, it’s an excellent method of repurposing your work. Because not everyone watches videos, you can create a carousel post using your video material. Alternatively, you can engage Instagram Stories enthusiasts by re-sharing feed posts in your Stories.
You can see how we’ve been attempting to vary the kind of posts we utilize on Buffer’s Instagram account below:
Buffer’s Instagram feed is a combination of IGTV, carousels, Reels, and single-image posts.
- Publish at the most advantageous periods for your business
Timeliness is a critical factor in the algorithm’s ranking. However, there is no one-size-fits-all optimal timing for Instagram posting.
To determine the optimal time to post, two factors must be considered:
When the majority of your followers are active on the platform
When they are most receptive to your brand.
Emma Ward, marketing manager at New England smoothie bar The Juicery, understands this two-pronged strategy like the back of her hand.
Emma will post promos and announcements when the majority of the Juicery’s followers are online, and she will post about The Juicery’s products first thing in the morning (about 7.30-8 a.m.) when they are most relevant to its followers’ daily routines.
If you’re seeking the optimal time to publish for your business, Buffer’s Answers feature provides three suggested posting times so you can schedule your Instagram posts and maximize your reach.
Buffer’s Answers function calculates the optimal times to post based on your previous posts and followers’ behavior.
This is one of Emma’s favorite Buffer features: “The predictive ‘best time to post’ function in Buffer’s analytics is revolutionary.” “she asserts. “I rely heavily on this feature, particularly for my smaller accounts, to see suggested hours depending on when our followers are online and engaged.”
- Develop a plan for hashtags
Due to the fact that users can search for and even follow hashtags, including them in each post boosts the likelihood of reaching a larger audience. Additionally, studies suggest that postings with hashtags receive a higher level of engagement than those that do not.
Branded hashtags, such as #lovemylunas and #lunarunning, are an excellent way to keep your business top-of-mind. Not only do branded hashtags increase brand recognition, but they also make it simple to find customer-generated content.
- Emphasis on genuine engagement
The Instagram algorithm incentivizes engagement. Therefore, rather than squandering energy on Instagram algorithm tricks that yield just temporary benefits, focus on the relationships you develop with your audience.
Maintain a consistent response to direct messages and comments on your postings. The more interaction you have with your followers, the better.
However, it’s extremely simple to miss new comments on Instagram amidst the likes, follows, and mention notifications. To assist, Buffer includes engagement tools that highlight any unanswered comments on your Instagram posts and guide you through the process of swiftly replying to as many as possible.
Another simple technique to increase interaction is to add interactive stickers on your Instagram Stories, such as polls, questions, and sliding scale rankings. Additionally, do not overlook user-generated content. Individuals enjoy seeing their own images and videos shared on brand pages.
Pipcorn, a snack company, allows customers to thank them by re-sharing consumer content on their Instagram Stories.
- Utilize analytics to determine what is effective.
As previously said, Instagram stated: “The order of photographs and videos in your feed will be determined by their propensity to pique your interest.”
And one of the most effective ways to determine what your audience likes to see and is interested in is to go into your Instagram analytics data.
Utilizing Instagram Insights, you can determine which of your posts received the most engagement. Additionally, you may arrange posts by the number of comments, likes, and saves if you want to drill down into more precise interaction analytics.
Instagram Insights allows you to sort posts based on a variety of engagement data.
Additionally, Buffer’s analytics will assist you in identifying your most engaging posts in a few of clicks:
In Buffer, recent Instagram posts are organized by engagement rate.
Once you’ve compiled a list of your most engaging Instagram posts, you can begin identifying any commonalities. For instance:
Which positions are they?
What is the creative’s personal style?
What is the structure of the caption?
With this data, you can begin reverse engineering the kind of content that your audience is most likely to engage with and develop a strategy for maximizing the benefits of Instagram’s algorithm.
Instagram’s algorithm is entirely focused on offering the best experience possible.
If you concentrate on developing relationships with your audience and creating high-quality content, you won’t have to worry about Instagram updates or algorithm adjustments.
“Authenticity and transparency are critical for long-term success on Instagram,” according to the Instagram Creators account. “Attempting to rig the system may yield a short-term gain, but it is not a prescription for long-term success…
Assure that the material you create keeps your followers and community engaged and coming back for more!”
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!