7 Reasons Why You Should Be Investing in Facebook Ads for Local Businesses in 2022!
Facebook advertising has significantly helped local businesses build their brand. It has allowed them to reach out to potential customers through its never-ending list of features and marketing benefits. One of the most overlooked benefits of Facebook marketing is its simplicity. Facebook wants its advertising platform to rank high on simplicity without compromising on usefulness. It is effortless to create Facebook ads and learn how it works. That’s the reason most small local businesses are leaping to run Facebook ads independently. Indeed, it is a positive sign. Here are the advantages of running Facebook ads for local businesses in 2022.
1. Your audience is on Facebook
Facebook’s online user base – over 2.8 billion people! This is, by far, the most extensive online user base, which is even bigger than the Chinese population. It receives a mind-numbing 22 billion ad clicks every year, making it one of the most successful social media advertising platforms for businesses worldwide. All this makes it the largest advertising opportunity for all businesses, irrespective of their size and budget. If you have an audience to target for your marketing campaigns, you will probably find it on Facebook.
2. Build significant brand engagement
A considerable percentage of what makes any business successful online is how it interacts with people and prospects on their business pages, website, or forums. Most brands realize the importance of user engagement and use Facebook advertising to generate and build user engagement. Garnering a significant number of likes, comments, shares, and other interactions on your advertising content, is a clear sign that people find your brand relatable and the content valuable. Couple all this with some serious social media management, and you will dramatically improve your Facebook marketing campaign’s engagement rate.
3. Get cost-effective online traction
Why should businesses invest in any kind of online marketing? It helps them drive significant traffic to their business website and allows them to achieve their business goals. The cost of getting all this done is relatively cheap on Facebook. Comparing it to other marketing channels available on the Internet, you can set a lower budget and still get the amount of engagement and organic activity on Facebook. You will be surprised to know what spending $5 on Facebook can do for your local business.
4. Test and learn to make decisions
Analytics on the Facebook advertising platform makes marketing easier for every marketer and business owner. You get a ton of information about your business page and the marketing campaigns you have run for it. Although Facebook Analytics is discontinued, you can still give the guesswork some rest. Use tools like Hootsuite Analytics to make everything you do on Facebook quantifiable and well-presented in charts and graphs. The best way to get better at Facebook advertising is by running A/B tests. Learning from what works and what doesn’t will help you make better Facebook marketing decisions in the future. Try different ad copies, images, headlines, and targeting to see what works and what doesn’t. This will set you up for significant success in 2022.
5. Exceptional precision targeting
As we mentioned earlier, the chances of you finding your target audience on Facebook are high. But, to make the most of Facebook advertising, you will have to target your potential customer in the most accurate way possible. Well, there’s nothing to worry about here since Facebook’s advertising platform has one of the most advanced targeting features. Marketers on Facebook have tons of targeting options like behavior, interest, language, location, demographics, and more to get their ads seen by a specific group of people.
6. Run revenue-boosting remarketing
Remarketing campaigns can take your business to the next level. To explain remarketing in a sentence, all you need to know is that it helps you reach out to the people interested in your products or services but refuse to make a purchase or hire. You can create Facebook ad campaigns specifically for such people and drive them back to your website! This has worked like magic for most local businesses and can help you too.
7. Build email list/drive traffic to a blog
There is no substitute for creating high-quality content and pushing out more and more valuable stuff regularly. But what if nobody even knows that you are creating content? Yup, that’s precisely where Facebook marketing can help you out. You can run Facebook ads to drive relevant traffic to your content and make your target audience enter your online sales funnel. Create top-notch gated content and use it to build your email list. We insist on building an email list for your local business because an email address is the most reliable piece of user information that you can have. You can send regular updates to the people who have signed up for your newsletter and improve sales throughout the year.
Facebook marketing is only going to get better. With new technologies like AR and VR making their space in the marketing world, Facebook will keep evolving to match the modern trends. Having said that, local business owners must get started with Facebook advertising today as competition to get some newsfeed real estate will only get fierce with time.
Why Hire Professionals for Social Media Management in 2022?
Are you on the fence about hiring professionals to manage social media channels for your brand? It’s time for some deep thinking to figure out how hiring professionals for social media management helps. Is it a wise investment? Let’s find out.
Indeed, you can manage your social media profiles yourself. But, you will have to put in the time and effort to build a successful online presence. And if you don’t know what you’re doing with your accounts, you will end up achieving absolutely nothing. Moreover, you will be wasting away your marketing budget!
It is, therefore, a sensible decision to hand over the reins to professionals that know what your social media accounts need. It will also save you time and money and even help you focus on business operations that matter more.
1. They are experts in social media marketing
Social media management comes with a learning curve. It involves a lot of testing and experimentation to produce a marketing strategy that works. A social media agency or social media managers have a skill-set that allows them to constantly evolve with frequently changing social media dynamics. Their expertise takes this burden off your shoulders. They will prepare a social media management strategy that works exclusively for your brand. Most agencies will have a team of professionals that will include a social account manager, paid social manager, social media strategist, copywriter, videographer, graphic designer, and more.
2. They have the required resources
Social media marketing or management isn’t a child’s play. It requires one to understand how social media works from inside and out. Social media agencies tend to have resources that allow them to track social media algorithm changes over a period of time. Most importantly, they have tools, software, and equipment that help them produce the best results for any project. But that’s not it. Anyone can purchase these tools and software to use them for social media management. However, not everyone can optimally use them. Professionals and agencies have specific insights gained over the years to use the resources efficiently.
3. They save you a lot of time
Time is money. Isn’t it? We have been taught that people that manage their time well often gain success in their careers. Social media professionals understand this fact and, therefore, deploy their best strategies to get you the most profitable results. Believe us, it requires a heavy time investment to produce a high-quality social media strategy, especially if you have no prior experience in the field. Hours will go by, and you will still be fine-tuning your social media content or profile. Why not let a team of experts handle all this? You can rest assured that an expert team will work on your project and build a strong social media presence for your brand.
4. They achieve your set marketing goals
What do you want to achieve with social media marketing? That’s the first question most social media marketing agencies or managers will ask you. You need to know the ‘why’ to succeed on social media. The goals will give direction to the social media strategies and expedite your growth. Even if you don’t have social media goals for your brand, agencies will help you determine the next big goal that you should work towards. They will plan things out and present a weekly or monthly calendar they’d follow.
5. They generate social media reports
Hiring professionals for social media management makes sure that not a single dollar from your marketing budget goes to waste. Everything is accounted for as agencies create weekly or monthly performance reports. They will keep you updated on the progress and results of social media marketing. Thus, you will know how your money is being spent and whether or not the agency is achieving the set goals.
6. They help you build an audience
Finally, the most important benefit of hiring professionals for social media management is that they help you build an audience. They create effective organic and paid marketing campaigns to achieve more exposure for your social media accounts. Top-notch content creation and distribution (content marketing) is a given when you hire professionals for social media marketing.
There you have it. We wanted you to know why it is better to let go and hire professionals for social media management. The benefits mentioned above are real and will not only help you bolster your social media presence but also grow your business in 2022. However, you need to hire the right professionals for social media management. If you are looking for them, always know that we are just a phone call away. Connect with us today, and we will set things up for you! Don’t forget to check out other informative posts on the blog!
How to Use Instagram Profile Inside Sales Funnel in 2022?
Instagram is a popular and important marketing tool that brands should leverage to the maximum potential. Most brands are now realizing the importance of using Instagram profile inside sales funnels to boost conversions. Indeed, building a sales funnel takes time and effort.
But the process becomes much easier when you include marketing channels and platforms that are already existing authority. Instagram is one such channel that will help you build an effective sales funnel. But, how does it work?
To effectively use your Instagram profile inside sales funnels, you will have to learn how it functions in the three main stages of any sales funnel – 1) Awareness, 2) Interest, and 3) Action. In this post, we will focus on using Instagram across these three stages and improve sales funnel performance. Let’s get started!
1. Using Instagram in the top stage of the funnel
Objective: Introducing your brand and products to a customer
The top of the funnel is extremely important since it’s the first time customers are getting to know you. We suggest you start using Instagram Stories to make the most of this stage. But, why Instagram Stories? It is an effective online marketing channel as you can add clickable links within it.
The ‘Swipe Up’ feature in Instagram Stories makes it easier for brands to generate direct referral traffic from the social media platform. The best thing about Instagram Stories is that if you create high-quality ads, you will generate highly targeted traffic as well. In other words, it will be easier for you to convert the generated referral traffic.
However, you will need to have at least 10,000 followers on your business account to access the ‘Swipe Up’ feature in Stories. Not just that, you will have to make sure your brand account is also a verified one.
But does that mean you should use Stories just to sell products? Well, that’s the recipe to lose followers left and right. Indeed, you must use Stories to sell products. But, you shouldn’t only focus on that. Use creative ideas and elements to maximize Stories performance. Build engaging Stories to grab your followers’ attention.
2. Using Instagram in the middle of the funnel
Objective: Making customers feel interested or curious to know more about your brand
Middle-of-the-funnel has one crucial task. It bridges the top and bottom-stage of the funnel. The content for the middle of the funnel is essential to help customers make a decision. The customer, after consuming the content, will decide whether it wants to purchase your products or not. Using Instagram profiles inside sales funnels also helps inform potential customers about your products and brand.
So, what kind of content should you produce to nail this crucial stage of the funnel? We suggest you double down on social proof and related content types. Social proof that is easily verifiable via Instagram can push your potential customers to make a purchase. All you have to do is curate content in a creative and engaging way by involving your existing customers.
Real-life product reviews from loyal customers will help you build a strong community. It will further help establish a highly effective middle of the sales funnel. However, we suggest you ask for permission before reusing your customers’ content. The best way to do this is by asking customers to submit their posts and reviews through an online contest. Reward the best entries and showcase them on your website and social media platforms!
3. Using Instagram at the bottom of the funnel
Objective: Making customers add the product to the cart and make a purchase
Finally, we are at the bottom of the funnel. This part of the funnel is what makes the most difference. After all, it is where conversions happen. To help you understand how an Instagram profile works in this stage of the funnel, we will take the help of retargeting.
Did you ever notice how you start getting ads on social media channels of a brand or site you visited recently? This is what we call retargeting in marketing terms. People that visit your site, show interest in your products, but do not make a purchase can be retargeted on Instagram and other social media platforms.
Instagram isn’t just for posting cute cat videos. It is a powerful online marketing tool that can deliver skyrocketed growth for your business when used to perfection. We hope this piece of content helped you learn how Instagram can help build a high-quality and effective sales funnel. Were you using Instagram profile insides sales funnels? Let us know how it was working for you. Don’t forget to check out other informative posts on the blog!
What Should You Expect from Instagram Trends in 2022?
Instagram has evolved significantly over the last decade to become the powerful social media platform it is today. And to everybody’s surprise, the platform doesn’t cease to improve! It always comes up with new features and algorithms – luring its user base to use the app more, and more, and more. But, what should you expect from Instagram trends in 2022? We’ll try to discuss features and trends that will be a highlight in 2022. Will Instagram retain its massive active users worldwide? Will it become an even more profitable tool to grow businesses? Let’s find out!
1. More brands will go live
When COVID-19 hit the world in 2020-21, brands on Instagram chose Instagram Live as the most influential tool to stay connected with their audience and keep their businesses afloat. Sure, Instagram Live wasn’t a new feature.
But, brands discovered ways to use the feature more profitably. Now with Live Badges, you can have two-way conversations and get support from your viewers!
Live Badges allow people to monetize their Instagram account. It is crucial for content creators to have substantial funding to keep producing high-quality content. Live Badges help create a strong business-audience connection and allow viewers to fund you at the same time.
Viewers can purchase the badges that are available for as low as $0.99! We can expect a full-fledged launch of this important feature in 2022. At the time of writing, it is only available in countries like the US, France, Brazil, Germany, UK, Italy, Turkey, Spain, and Mexico.
2. Improved Instagram Shopping
Instagram Shopping was such a rage in 2021! This brand-new Instagram feature took the brands by surprise and made them recalibrate their Instagram marketing strategies. Not to mention how important the platform was to buyers way before Instagram Shopping came into being.
But with Instagram Shopping, buyers are now able to make better purchasing decisions. The high-quality photos and zoom-in feature helps users to look at the products closely than ever and figure out how they will look in real life. Earlier, buyers had to click on the official link in the bio or DM the page owner to send them the products.
Instagram has eliminated the hassle successfully with Instagram Shopping. As a major Instagram trend in 2022, you can expect it to come up with features that allow businesses to shorten the buyer journey and double down on instant gratification.
3. IGTV = YouTube?
Bored with YouTube? Switch to IGTV! For creators, IGTV has opened a new door to improve content exposure on the Internet. Instagram, with the help of IGTV, allows users to upload videos up to 60 minutes long. That’s one reason why brands consider IGTV in their video marketing strategies.
In 2022, one can expect IGTV to compete with YouTube for supremacy. Brands will have a tough time choosing the right video marketing channel for their content. We believe that IGTV does well with videos like tutorials and explainer videos, as these are some of the most shareable content on the platform.
If you are wondering how you can leverage IGTV in 2022, you should check out channels like National Geographic, BBC News, Buzzfeed, So Yummy, NASA, and others on it.
4. Reels will become more powerful
How can we ever not mention Reels in a conversation about Instagram? 2021 was such a successful year for Reels. Inspired by TikTok’s exponential growth, Instagram launched this successful feature and enabled its users to attract a wider audience through short, engaging, and highly converting videos.
Reels has helped Instagram increase its user base, primarily teenagers, as Reels opened the window to create fun and exciting content on the platform. Although the feature isn’t available worldwide, you can expect Instagram to aim for global domination in 2022 in the short-video format. Moreover, you should expect it to add more features to make short videos even more fun to watch.
5. One-stop service social platform
Instagram is competing with Facebook to become the biggest social media platform to date. Not just that, it aims to become the most complete social media platform as well. And this is very likely to happen given how the new generation of users favor fun platforms like TikTok, Instagram, Twitter more than Facebook.
Some Instagram trends in 2022 will aim to push Instagram from a photo or video-sharing platform to a one-stop service social platform that allows sharing pictures, videos, live streaming, shopping, and more.
2022 will be a milestone year for Instagram, and all eyes will be on how it overcomes the challenges of being more business-friendly. At the same time, it will become more challenging for users, especially creators, to keep up with the algorithm and feature updates. Regardless, the changes will be useful to you. That’s something you can take for granted in the upcoming Instagram trends in 2022. Loved reading this post? Don’t forget to check out other informative posts on the blog!
6 Easy Steps to Create an Instagram Content Strategy in 2022!
If there’s one thing that’s a constant on this blog, it is the learning that one should never approach social media marketing without a well-thought-out strategy. Indeed, anyone can create an Instagram account. But, you will need to strategize to achieve something useful with the account. Since Instagram is a highly visual-oriented social media platform, creating a content strategy is of extreme importance. So, how do you create a successful Instagram content strategy? Let’s find out!
Step 1. Audit your existing Instagram profile
It is the most important part of the process. You should know where you stand to get to where you intend. To get a clear picture of your existing Instagram account, you must conduct a thorough audit. Start with the profile or bio. Is it informative enough for your audience to engage with your page? Does the bio attract your ideal audience? We have created a standalone piece on perfecting the Instagram bio. So, check that out!
Then switch to audit page content. Does the content educate, entertain, or inspire your audience? Is there enough variety in your content? What does the content make your brand look like? Lastly, figure out what you want to achieve through Instagram marketing. You should recalibrate your Instagram marketing goals before creating a content strategy. After all, the goals will drive the content production and marketing campaigns.
Step 2. Create Instagram content theme
Next, you will want to create a content theme. Instagram is a visual platform where your content reflects your brand image and personality. Therefore, you should come up with a content theme that your audience can easily associate with your brand. Think of the colors, format, filters, and fonts you will use in each post. Your captions should have a tone that makes your brand speak. Most importantly, you will want to figure out if you’ll post single images, carousel posts, videos, Reels, IGTV videos, Stories, or go live!
Step 3. Essential pillars of content marketing
There are three stages of every buyer journey – 1) Awareness, 2) Consideration, and 3) Decision. And to convince the potential buyers across the three stages, you will need to prepare content. When it comes to creating an Instagram content strategy, you should focus on four essential pillars of content marketing. You should either entertain, educate, convince or inspire the prospects through content.
For entertainment, you can create content that encourages competition. You can conduct games, quizzes, and contests. You can even create branded videos! Content like blog articles, press releases, statistics and reports, and infographics help educate the buyers.
Want to convince the buyers to purchase your products? Double down on content like e-news, checklists, case studies, price guides, and conduct webinars. Finally, you can inspire the audience through celebrity endorsements, community forums, and reviews/ratings.
Step 4. Take help from a content calendar
An Instagram content strategy will only work for your brand if you keep it organized. By now, you have decided on your content theme and the type of content you should post. It’s time to organize this information with the help of a content calendar. It is crucial to create a content calendar as it helps you visualize your content and schedule your future posts.
- Decide the post frequency. We suggest you begin with three posts a week and then ramp up the content production to meet your goal of daily posts.
- Always schedule your posts in advance. Most importantly, schedule them when your followers are most active on Instagram. How can you know that? Just go through Instagram Analytics on your account!
- Figure out the automated scheduling tool for your account. There are a dozen of trustworthy social media management tools available on the Internet. We suggest you use highly reputed tools like Later, Buffer, Planoly, and Hootsuite.
Step 5. Invest in content marketing
Figure out how the Instagram algorithm works. Growth strategies are of such importance that you will not be able to move an inch on Instagram without them. For instance, the algorithm shows the post to only 1-2 percent of your followers when you post on Instagram. This is ridiculous, given how much work is put into creating each post. To make the most out of your Instagram content –
- Invest in influencer marketing and broaden your core audience
- Cross-promote your Instagram content to other social media platforms
- Keep running exciting contests and giveaways as they can boost your Instagram followers
- Set a budget for Instagram ads for each week
Step 6. Monitor Instagram content strategy performance
Finally, spend time every week to monitor your Instagram content strategy performance. This is a critical part of any Instagram content strategy development. The insights will help you develop a better strategy, content, and achieve your set goals quickly. We highly recommend you monitor KPIs like followers growth, followers demographic, engagement rate, clickthrough rate, feed post insights, stories insights, and more.
Instagram Marketing for Real Estate in 2021 (Cheat Sheet)
Instagram for real estate? Umm…isn’t the platform popular for posting cute cat videos? What about the demographic? Isn’t it more interested in watching ‘satisfying videos’? Well, this cannot be farther from the truth. Real estate agents can use Instagram to grow their business as it provides them the perfect opportunity to build their network. Many of the real estate agents reading this might have used Facebook or LinkedIn to generate leads. Instagram, another social media platform, helps realtors unleash their creative potential and attract attention to their business. Specifically, Instagram marketing for real estate is the perfect opportunity to position yourself as a professional, creative, and interesting real estate agent.
Creating the perfect Instagram profile for real estate agents
Building a perfect Instagram profile isn’t challenging on Instagram. Real estate agents can follow predefined steps to optimize their Instagram profiles. Here are a few tips for creating a high-quality Instagram profile.
1. Business or Personal?
This is a simple decision to make. Since you are promoting your real estate business, you will need to create a business profile for Instagram marketing. A business profile has several useful business-oriented features that are not available on personal accounts. To be precise, you will get access to Instagram analytics and ads.
2. Nail the Instagram bio
What’s the first thing people read when they land on an Instagram page? They look at your Instagram bio. You should write a bio that best defines who you are and what you intend to achieve with your Instagram page. We suggest you look at your competitors and come up with an engaging bio.
3. Add an excellent CTA
CTA or call-to-action helps give direction to users. Figure out what you want users to do when they land on your page. Do you want them to follow you or land on your business website or landing page?
4. Stick to a theme
Instagram is essentially a visual-oriented social media platform. Therefore, you need to nail your page theme, colors, and fonts. We highly recommend you stick to a specific theme. It will help users associate the theme and colors with your brand.
5. Add a branded hashtag
Add hashtags that you want your followers to use. A branded hashtag is nothing but a hashtag people can use to look up content you’ve posted. You will need to have a hashtag strategy to succeed in Instagram marketing for real estate.
What should real estate agents post on Instagram?
The next big question that comes to most real estate agents – “Okay, we have created an account. Now, what should we do with it?” And the answer is a no-brainer. Start playing with this marketing tool! Post what you think your audience would like to watch about your real estate business. If you are clueless, we suggest you use these five content buckets. Just create 3-4 ideas per bucket, and you will have enough weekly content to post.
1. Strategic content
Strategic content is the content that is precisely based on your audience or market. You will want to create posts where you are visiting a building up for sale or showing how it feels to be inside a home or office space you are trying to sell.
2. Real estate company content
Your clients will only work with your real estate brand if they find you trustworthy. So, create content in and around your brand – showcasing what you bring to the table. Give the audience a sneak peek inside your brand and how you do things. The idea is to make your potential customers feel comfortable and present yourself as an approachable realtor.
3. Personal passion content
You can also post about things other than real estate. This is the perfect way to reflect the human side of your brand. Create content about your hobbies, social causes you support, or anything else you are interested in.
4. Collaboration content
Collaborate with other realtors, local celebrities, business owners, and thought leaders. Creating such content will help you expose your real estate business to a whole new audience!
5. Listing and events
This is a given. You will always want to include a few posts about the listings you are looking to sell. Let your audience know what is on sale and what they can expect. You will also want to create excellent CTAs to go with such content.
How often should realtors post on Instagram?
Here’s what you should know before posting anything on Instagram – creating posts takes time. So, you should prepare the content strategy in advance. Have at least a couple of weeks’ worth of posts ready. And then start posting.
Although you will ideally want to post daily to boost engagement, we recommend aiming for at least four posts a week. Once you are familiar with how the platform behaves, increase your post frequency. Loved reading this post? Don’t forget to check out other informative posts on the blog!
How to Find Your Target Audience on Instagram in 2021?
Your Instagram page isn’t useful if it doesn’t hit or engage with the right people on the platform. To get that right, you must invest in Instagram target audience research. And it makes sense if you think about it – you can produce great content only when you know what your audience likes to consume. The Instagram post captions will only work when you know the kind of language and tone your audience finds relatable. Most importantly, you will need to know the right time to post each content! All this is only possible if you know your target audience inside out. So, how can you find your target audience on Instagram?
1. Check customer profiles
You might already have a buyer persona to target on Instagram. That’d be possible if you have been running a business for a long time. It’s the ideal customer that you will want to market your products to. Defining the ideal Instagram audience requires one to figure out how the typical customer looks like. To know the answer, you need to ask yourself questions like ‘what am I selling?’, ‘who is the product for?’, ‘what is the audience looking for?’, ‘what are the ways to attract the audience?’
2. Analyze Instagram demographic
Instagram happens to provide information regarding the demographic you were successful in attracting to your page. All you have to do is go to ‘Insights’ on your Instagram application and click on ‘Audience.’ It will show the most fundamental statistics about your audience, which will help you further shape your target audience on Instagram. This is an effective way as you will get to know who already follows you.
3. Closely look at your followers
Stalk them a little on Instagram. That’s an excellent way to find out what your followers are into. No, you don’t have to stalk them. Just visit the accounts of people that have recently liked or commented on your post. Check out what they are posting or talking about on their page. You will want to note the hashtags, captions, and the language they like using on their posts. You might want to use them on your posts as well.
4. Know your new followers
Don’t waste time smiling when you get a new follower. Connect with that new follower ASAP. Send your new followers a DM to thank them for following you. Not just that, ask them a simple but intriguing question to trigger a response. And you don’t need to limit yourself to new followers only. You can apply this tactic when somebody interacts with your posts. However, you should keep the message casual and relaxed.
5. Invest in competitor research
Competition is vital on Instagram as it pushes you to produce better content and build a large audience. You can also refine your target audience on Instagram by checking the content your competitors are posting. Now, take note of the content that is generating the most engagement on their pages. Obviously, the posts that are appreciated by the audience have more engagement. Create similar content for your page as well. Besides that, you can follow your competitor’s followers to engage with their accounts. Like and comment on their posts, and you will be surprised by the number of people that will follow your page back.
6. Ask your Instagram audience
Don’t be shy and ask your Instagram audience what it wants! And you don’t even have to DM each follower to know that. Just create a story or post and let it show up on their feed. Allow your followers to speak freely and tell you what they want to see on your page. You can also use this tactic on every post. End the captions with a question, and watch the comment section fill up with suggestions!
7. Run Instagram polls
Another effective way to know your target audience on Instagram is by using Instagram polls. You can use Instagram polls on stories to figure out whether or not you are in the right direction. In this, you will ask a question and give your audience two options to choose from. It is one of the most interactive ways to engage your audience. Instagram poll is a great tool to conduct user research. It can also help your shape your upcoming Instagram content strategy.
Finally, always be ready to make changes to your Instagram strategy. You need to figure out what is working and eliminate everything else. Then try replicating the success. Once you find the people that are genuinely engaged with your content, life will become easier for you. At the same time, your page will open to countless opportunities to interact with similar audiences. Loved reading this post? Don’t forget to check out other informative posts on the blog!
8 Perfect Tips for Small Business Instagram Strategy
Do you own a small business that needs online marketing? Well, you can never go wrong with promoting your products and services on Instagram. Social media marketing, especially on Instagram, is of extreme significance as internet users are increasing incessantly. More and more people look for their favorite brands on social media sites – making it an excellent opportunity for you to compete with the big boys in the industry. However, you will need to develop a high-quality small business Instagram strategy. Follow these tips to get started!
1. Stay connected to your target audience
Believe us – it’s not difficult to find your niche target audience on Instagram. People following accounts similar to yours will most probably be interested in your brand too. We suggest you invest in target audience research and analysis, as it will play a monumental role in producing high-quality content. Most importantly, it will give you an opportunity to interact and establish a genuine connection with your potential customers. It’s crucial to develop an Instagram marketing strategy with your target audience in mind.
2. Develop a solid Instagram content strategy
You cannot ignore this if you want your small business Instagram strategy to work. Thankfully, a perfect target audience research also helps determine the right content for your Instagram page. Here’s what you need to remember when creating an Instagram content strategy – you need to prepare content that helps solve problems. You automatically set your page for success once you lead with value and hit on customers’ pain points.
3. Nail your Instagram bio
Indeed, you can keep things simple on your Instagram bio. But, you must know that what you put on your bio can have a massive impact on your follower count. An Instagram bio should answer three important questions about your brand – 1) What’s the brand name? 2) What do you do? 3) What are your intentions? Instagram also allows small businesses to put their website URLs on the bio. It helps generate click-throughs and improve your website’s traffic and conversion rate.
4. Use only high-quality pictures
This goes without saying. Instagram runs on visual appeal. And if you want your small business Instagram strategy to work, you will have to produce visually appealing content. Only post high-quality visuals. However, you don’t need to invest thousands of dollars to buy expensive cameras and equipment. All you need is a decent iPhone camera and natural light. However, you will still have to invest in post-production. If you can do that on a photo editing app yourself, you will save more money!
5. Don’t ignore hashtags
Hashtags are crucial for your Instagram page is an understatement. Your page isn’t going to blow up without hashtags, especially if you don’t come up with viral content often. Hashtags help make content discoverable. They improve your page’s visibility and allow it to be discovered by more and more users. The best thing about hashtags is that they are niche-specific. So, you can use hashtags that are specific to your industry and make your content work. This way, people interested in your industry will find you easily on Instagram.
6. Reward your audience often
Why not? After all, your followers will one day become your customers! Reward them for being a part of your community and engaging with your content. Come up with discounts and exciting offers that you can add to your small business Instagram strategy. You can even run online contests and generate a buzz around your brand. We highly recommend conducting competitor research to figure out how other brands take advantage of this popular marketing tactic.
7. Create powerful captions
Captions add context to your content. No matter the kind of content you post on Instagram, you will always run out of time or space to add information important to your followers. Captions come to the rescue by providing you more space. Moreover, it encourages the users to stay on your page for a long time. However, you will want to write captions that convert. Invest in a good copywriter that can produce engaging and powerful captions to grab your audience’s imagination.
8. Where’s the CTA?
Hey! You don’t just want the users to consume content and leave. You want them to convert! The only way to make that happen is by adding CTA or Calls to Action to your content. Most users don’t have an idea what to do after they finished consuming the content. CTAs are words and phrases that encourage users to take action. Phrases like ‘link in bio’, ‘’follow us for more content’, ‘ call us now!’, and others trigger the users into taking action.
Good things take time. Always remember that your small business Instagram strategy will work only when you put effort into building one. We highly recommend you follow the tips mentioned above and keep developing your strategy. Loved reading this content? Don’t forget to check out other informative posts on the blog!
7 Tips to Use Instagram Reels for Small Businesses
Instagram is evolving as a social media platform. Consequently, Instagram marketing is changing shape and pushing marketers to come up with better marketing strategies. And now, with the Reels feature, things are only going to get more challenging. At the same time, it is a massive opportunity for small businesses to launch their brands into virality. These short 15- or 30- or 60-second videos are all the craze on Instagram, and you must know how to leverage the feature for marketing success. Stay with us until the end as we share the best tips to use Instagram Reels for small businesses.
1. Use Reels to showcase products
If you run a product-based company and want to showcase your offerings on Instagram, we suggest you start using Reels. You can easily showcase the features and options of your products and even boast of the custom products. Reels will help you make your products stand out as you highlight their details. In case your products need a thorough demonstration, you can create a series of Reels to show off the features. Make sure you create videos that are fun to watch.
2. Use Reels to tell a brand story
You can use Reels to answer the most important question customers have when choosing a brand – “Why?” They need to know why they should dump the competition and go for your brand. This is the perfect opportunity to tell your brand story and make the audience connect to it. Instagram Reels for small businesses is one of the best tools to share your story in a fun way. You can create short videos telling what your brand stands for and share the brand’s background story!
3. Use Reels to share BTS
Audiences like brands that don’t back off from getting ‘Real’ on Reels. You don’t always have to post well-polished content all the time on Instagram. And that’s precisely when BTS or Behind-The-Scenes come in! Such content reflects the human side of your brand and helps develop a genuine relationship with your Instagram audience. Pull back the curtain and let people in. Show them the people that run their favorite brand. Get them acquainted with the process that brings them their products.
4. Use Reels to share exclusive discount codes
Why not reward the people that watch your Reels? After all, you are putting in so much effort to create them! Come up with offers and discount codes exclusive to people that watch your Reels. You can use this tactic to boost conversion during seasonal sales. All you have to do is create an exciting and engaging Instagram Reel and tag your products in them. Add a promo code in the video or the caption, and let the magic happen!
5. Use Reels to show bloopers
Let’s face it. You are not going to hit perfection on the first attempt to create an Instagram Reel. There will be several retakes. You can document the journey of every Reel and create a whole new segment on your Instagram page – Bloopers! These are funny videos wherein you show how things didn’t go as you expected while shooting a Reel. These are extremely relatable videos that don’t even need post-production. Just make sure you keep the camera rolling as you fumble!
6. Use Reels to educate the audience
Instagram Reels for small businesses can also be used to educate followers. If you have expertise in a subject, you can create high-quality short videos sharing information that is useful to the audience. We suggest you create Instagram Reels that help solve problems. People love watching Reels that add value to their lives. So, don’t hold back and always lead with value. Shortlist your customers’ pain points and publish Instagram Reels solving each of them.
7. Use Reels to add humor to your page
Instagram is running several trends simultaneously. We suggest you choose the trends that are making the most views and give them your personal touch. Find out trends that are funny, and your audience will like them. Get your team into it too! Encourage them to create short videos where they try a recent trend. Such videos are funny and help get more views. As a result, your follower base will increase.
Instagram Reels for small businesses is nothing but a boon that’ll help them build a massive following. Besides that, it is great fun creating short videos with music that makes people watch them over and over again! We highly recommend you set a budget to create such short videos and post them as Instagram Reels. Follow the tips mentioned above and let us know if they worked for your brand or not. Don’t forget to check out other informative posts on the blog!
7 Strong Tips for Successful Blogging on Instagram!
Instagram is an incredibly powerful tool for bloggers. Unfortunately, most bloggers don’t realize how easily they can build a successful blog and drive traffic to it through Instagram. From branding to traffic acquisition, Instagram is the tool bloggers should rely on all the time. In this post, we are going to share tips that will help bloggers grow on Instagram and consequently help their blog blow up! We firmly believe that blogging on Instagram can help grow a community around personal brands and build an audience of loyal fans and readers. Here’s how you can do it.
1. Create a solid Instagram account
That’s where you start. To grow your Instagram account for blogging, you should know precisely what you will do on your page. You must understand why you are on Instagram, or the platform won’t function for your set goals. The reason will give you clarity on the type of content you should create. You will have to decide what you will post about and make sure the posts are for your ideal reader. Most importantly, you should never try to copy other successful accounts. Conduct competitor analysis to find out what works for them and try doing things better.
2. Stick to your blogging niche
It’s is crucial that you stick to your blogging niche while you develop an Instagram strategy. What’s your blogging niche? This question will automatically answer most of the questions about content creation. Not just that, it will help you develop better images and use proper hashtags. The idea is to stay true to your target audience while blogging on Instagram. You are trying to position yourself as an expert in that particular niche. We suggest you take time out to think wisely and pick a niche that you can stick to for the long run.
3. Develop a blog promotion strategy
What is your blog promotion strategy? Since you are trying to drive traffic to your blog, you must develop an Instagram marketing strategy that helps achieve the goal. Begin with the Instagram bio. Write an excellent Instagram bio by mentioning who you are and what people can find on your page. Add a clickable link to your blog. Make sure you create a branded hashtag and add it to the bio. Branded hashtags will be unique to your brand. Also, start using Stories as a crucial part of your blogging on Instagram strategy.
4. Speak to your audience
Nothing’s more important than your target audience on Instagram. It’s your target audience that will push you to be consistent and relevant with your posts. Lead with value. You will want to create content that speaks to your audience and helps solve their problems. Indeed, you can conduct competitor analysis to find out the kind of content that speaks to your audience. But, we highly recommend asking your target audience what they would like to consume on your page.
5. Create a hashtag strategy
You should underestimate the power of hashtags. We already mentioned how branded hashtags work. Along with them, you must try coming up with good hashtags. Hashtags help make your content discoverable. They will improve your content’s visibility and help more people find it on their feed. Since you can use up to 30 hashtags on a post, we suggest using all of them. However, make sure the hashtags you use are relevant to your niche and post.
6. Nail the CTA on each post
Don’t forget why you are blogging on Instagram. You should never let go of the goal of driving more people to your blog website. To achieve that, start using CTAs on your posts as well as the Instagram bio. CTA or Call-to-Action are terms that encourage people to take action. You should always add a CTA to the post to make sure readers land on your site once they are done consuming content on Instagram.
7. Network on Instagram
Lastly, spend some time on Instagram every day to grow your reach. You can do that by networking with brands and people in your niche. Collaborate often and let people know that you are a pro. Engage with your audience on a regular by liking and replying to their comments and DMs. Follow other bloggers and add value to their content through the comment section.
There you have it. We believe blogging on Instagram is very much similar to blogging on a website. The only difference is that while you wait for readers to land on your blog, you are taking the content to the readers. We suggest you follow the tips mentioned above for blogging on Instagram and create a solid page. Loved reading this post? Don’t forget to check out other informative posts on the blog!